The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Gong.io

JULY 13, 2022

Make sure to include case studies and other relevant references to support your presentation. Not just sales call length, but also specific sales questions, case studies or even specific keywords. Once you’ve landed the meeting, make sure to follow the “9-minute rule” with your sales deck. Image Source ).

Decision Maker 62

Decision Maker Ideal Customer Profile Buyer Software 62

Sales Training Connection

OCTOBER 21, 2011

In October 2010, McKinsey & Company published an interesting white paper – Getting more from your training programs. The focus was on optimizing the results from the $100 billion that world-wide companies spend every year on performance skill training in areas ranging from performance management to sales techniques.

Training 87

Training Exercises Case Study Sales Leadership 87

Close.io

DECEMBER 3, 2019

The final section sums up how to sound smart, stay motivated , and concludes with a case study on smart calls. Author : Douglas Stone, Bruce Patton, and Sheila Heen Published : November 2, 2010. To get the most value from the book, it’s best if you read it in chunks. Difficult Conversations: How to Discuss What Matters Most.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

The ROI Guy

JANUARY 25, 2011

This marked the third year in a row that white papers were ranked as the most influential when compared to several other collateral types, including superior influence in driving purchase decisions over case studies / success stories, product brochures / data sheets, videos, and podcasts.

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40

The ROI Guy

OCTOBER 5, 2010

Simple profile information such as industry, location and size can be used to promote relevant case studies. Published: September 15, 2010. Using an interactive profile, the buyer indicates key information that differentiates their needs.

Company 40

Company B2B Buying Cycle Ideal Customer Profile 40

The ROI Guy

SEPTEMBER 3, 2010

Analyst case studies and validation, and peer social network recommendations are key to early engagement success. Sources: 1) MarketingSherpa and KnowledgeStorm survey - [link] 2) SiriusDecisions B-to-B Buyer's Survey 2010 3) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. of respondents) and peers (28.7%).

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. But are these savings and benefits for real and translate to your particular environment? Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Media B2B 40

SugarCRM

JANUARY 10, 2018

In 2010, a 23 year “hip-hop violinist” reached the quarter finals on America’s got Talent only to be told that: “You’re not untalented, but you’re not good enough…” – Piers Morgan. (Editor’s note: the following post originally appeared in the Huffington Post ). You need to be in a group.

Film 45

Film Distribution SugarCRM Video 45

The ROI Guy

NOVEMBER 29, 2010

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. 08, 2010 IDC 2010 Customer Experience Survey (survey of 213 B2B Decision Makers) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Published: September 15, 2010, [link].

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

HeavyHitter Sales

JULY 15, 2009

The curriculum of these programs is more real-world project/problem/case study based (as opposed to standard classroom lectures). UC Berkeley had 3,779 applications to their 2010 full time program and only accepted 240. years work experience. It costs about $100,000 to complete USC’s program. That’ only 6%!!!

Penetration 68

Penetration Journal Call-back Study 68

Sales and Marketing Management

SEPTEMBER 7, 2017

attempts to successfully prospect a stranger – a 74 percent increase since 2010 when prospecting required just 4.7 Unfortunately, that’s happening more and more thanks to the Internet, smartphones and other technologies that are radically changing how buyers behave. It now takes an average of 8.2

Engineering 180

Engineering Top of Funnel Revenue Hiring 180

Sales Hacker

SEPTEMBER 8, 2020

First of all, quality conversations, down from eight on average in 2010 to five. in 2010, now near 10. ” Those are okay if they’re accompanied with some value, with a great article that you think would be interesting for that person, with a case study, with a white paper. Attempts per prospect, up from 4.7

Meeting 71

Meeting Top of Funnel Outbound How To 71

Gong.io

NOVEMBER 11, 2019

Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. So the next time Seismic suggests you use a piece of content, it has data behind it that shows that this video case study or this PowerPoint presentation is successful most of the time.

Film 48

Film Hiring Buyer Persona Revenue 48

The ROI Guy

JUNE 29, 2011

Videos have the largest impact during the first half of the buyer’s journey, used extensively during discovery to educate stakeholders on opportunities, during consideration to illuminate the business reasons for change, present case studies and provide solution overviews.

Buyer 82

Buyer B2B Comparison Buying Cycle 82

LeadFuze

AUGUST 5, 2021

Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. The Gist: You can almost not keep up with the sheer volume of content generated by the sales (Read. A Post Worth Your Time . The Gist: .

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98