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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1. Dove: In 2011, Dove stirred up controversy with its “Real Beauty Sketches” campaign.

Loyalty 92
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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

Word of mouth recommendation still ranks as one of the most trusted sources of advertising, and as a result, is able to generate nearly 2x the amount of sales as traditional paid advertising ( source ). What are some examples of successful B2B influencer marketing? PointBlank SEO.

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Paul McCartney, Brian Wilson and the Sales Assessment Industry

Understanding the Sales Force

In 2010 Brian released a tribute album to George Gershwin and in 2011, Paul McCartney released a tribute album to his favorite standards from the great american song book. Their examples are extremely similar to what takes place in the assessment business. c) Copyright 2011 Dave Kurlan Have you listened to either album?

Industry 184
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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. April 29th, 2011.

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Who is Your Lexus? | Sales Motivation and Sales Training

The Sales Hunter

Dec 12, 2011. The company I use most often as an example in my speeches is hands-down alone at the top… Lexus of Omaha. Could you get a better form of advertising than that? December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

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The Eight Types of Entrepreneurship (& Companies That Exemplify Them)

Hubspot Sales

In this post, we’ll discuss eight different types of entrepreneurship and give examples of businesses that expertly model each category. Some examples of small businesses you may interact within your community are non-franchise salons, restaurants, lawn service providers, or your favorite pet groomer. Eight Types of Entrepreneurship.

Company 101
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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Below you will see an example content grading template. Acquiring content writing as skill for your team cannot be done the same way other skills have been added.