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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. As you grow your email database , you increase the opportunity to reach potential prospects and customers. With the right tools, email segmentation provides ample opportunity to engage prospects with targeted content. The reason for this is simple.

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Do You Know Your Millennial Customers

Score More Sales

By 2017, Millennials – those consumers now in their mid-teens to mid-30’s – will have more spending power than any other generation in history. Do you attract a younger demographic for employment, partnering, and as new customers? Ready for the quote? It is almost 2014. That’s right around the corner. Think Frequent Short Interactions.

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What is Data Normalization & Why Should You Care?

Zoominfo

Here are three common normalization problems: Web forms: For many organizations, most prospect and customer data is collected through web forms. This means two prospects who both have a job title of “Director of Sales” could fill out the form “Dir of Sales” and “DOS” respectively. There’s a reason for the rampant market adoption.

Data 113
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Selling in the New Gig Economy

Crunchbase

Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. trillion to the economy in 2017. You may also benefit by gathering some basic demographic information on your enthusiasts. But don’t rely on demographics alone.

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Building the New Millennial Financial Advisor with Sales Readiness

Mindtickle

Not to mention the demographic shift among his advisors to a younger generation. The majority of advisers industry-wide at end-2017 were between 55 and 64, according to Cerulli. They want to employ repeatable and measurable methodology to help financial advisors on prospecting, lead generation, and closing deals.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Predictions for the impact of AI, the authors state, suggest a doubling of the economic growth of developed countries between 2017 and 2035, potentially adding $7.4 B2B companies are making significant investments in solutions that ensure they have access to data across their prospect base. trillion to the U.S. economy alone.