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Start 2017 Sales With This Aim Small, Miss Small Focus

Increase Sales

” I only wish those seeking to increase 2017 sales would heed this advice. When salespeople have crystal clarity as to: Ideal customer (role, demographics, psychographics). One of my most favorite quotes is in the movie The Patriot where the father reminds his sons to “aim small, miss small.” Credit www.pixabay.com.

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Corporate perks for Fido

Sales and Marketing Management

Author: Paul Nolan Millennials are the country’s largest pet-owning demographic, overtaking Baby Boomers in 2017. The shift to working from home has caused many previous petless households to adopt an animal. Companies are taking notice and responding by incorporating pet-friendly perks into their employee policies.

Journal 120
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. As MarTech Advisor put it, “In 2017, context is no longer a nice idea.

Data 177
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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Therefore, in the age of big data, segmenting your audience and serving content based on likes, dislikes, and demographic information is no longer an option, it’s a necessity. The reason for this is simple.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

For example, at the 2017 Internet of Things World Conference, T-Mobile sponsored an “unpool” party to tie in to its “uncarrier” tagline and transformed the entire pool area into an immersive winter wonderland. Use the following methods to measure impact. Awareness – Measure email open rates and site traffic to determine upfront interest.

B2B 221
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Do You Know Your Millennial Customers

Score More Sales

By 2017, Millennials – those consumers now in their mid-teens to mid-30’s – will have more spending power than any other generation in history. Do you attract a younger demographic for employment, partnering, and as new customers? Ready for the quote? It is almost 2014. That’s right around the corner. Think Frequent Short Interactions.

Customer 201
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Selling in the New Gig Economy

Crunchbase

Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. trillion to the economy in 2017. You may also benefit by gathering some basic demographic information on your enthusiasts. But don’t rely on demographics alone.