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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. and grow?—?their

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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Top 4 social media lead gen software or tools.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Trials of on-premise software were rare. Cold calling.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. How to Retarget Your Audience with Digital Advertising. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. One business is an ideal fit. Not so much.

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17 Email Subject Lines Sales Reps Swear By & Why They Work So Well [Updated for 2018]

Hubspot Sales

So I talked to TK salespeople to learn the subject lines they were having success with in 2018. As the redditor who vouched for this subject lines points out, "then you're just spamming an advertisement.". It helps if your marketing automation software tells you which webpages on your site they've visited or content they've downloaded.

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

One trend that has been making waves in the mobile marketing industry is programmatic advertising. Its growth over the past years has skyrocketed so much that research predicts almost 90% of digital display ads in the U.S. It relies on algorithms and software to purchase, sell, determine placement, and optimize digital ads.