How the loss of trade shows changed the customer acquisition funnel
Zoominfo
APRIL 30, 2021
βIn March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.β β Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Lessons learned from virtual events.
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