Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. It’s a scalable yet customized approach that places emphasis on the buyer experience. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Partners in Excellence

NOVEMBER 28, 2022

Buyers struggle doing their “jobs” ……buying! We poor sellers struggle, if it weren’t for these inept buyers, selling would be so much easier. ” We spend billions in teaching sellers how to sell, endless training on products, more sales skills training. Just reflect for a moment.

Buyer 101

Buyer Face-to-face Proposal Up-Sell 101

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

Emissary

FEBRUARY 1, 2023

Sales account planning has been in practice for 30+ years. So most technology organizations have an account planner floating around somewhere. There are more decision-makers involved than ever before, longer sales cycles, and more demanding buyers. But whether these plans yield results varies broadly.

Enterprise 96

Enterprise Enterprise Account Decision Maker 96

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Account Data 130

Sales and Marketing Management

SEPTEMBER 26, 2018

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings. It just isn’t possible. If so, which one?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

No More Cold Calling

JULY 20, 2017

Twenty years ago, I would have told you referrals couldn’t possibly be more important for account based sales development. Too many account based selling teams over-rely on technology to reach their prospects. The goal of account based sales development is to land and expand within named accounts.

Account 285

Account Referrals Lead Generation Cold Calling 285

DiscoverOrg Sales

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). It’s not old wine in a new bottle,” says Dave Sill, our Senior VP of Sales. “It’s

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. With this type of news, sales reps need to engage as many people as possible. These leaders typically don’t have time for cold sales calls.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

No More Cold Calling

JUNE 8, 2017

I made the sale. It’s the job of account-based sales reps to make it easy for their prospects to buy, by making the intangible seem tangible. This is a lot tougher today, because buyers are already suffering from information overload. Rethink Your Account-Based Sales Pitch. It was a done deal.

Account 201

Account Travel Cold Calling Buyer 201

No More Cold Calling

JUNE 22, 2017

Do sales organizations really need a B2B sales strategy? After all, pundits tell us it’s the buyer’s journey that matters. They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? And the hard work doesn’t stop there. It’s complicated and time-consuming. I’m with you. By Tris Brown.

Account 291

Account Strategy Ideal Customer Profile Hiring 291

No More Cold Calling

MAY 25, 2017

In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? You’re hosting a dinner party at your home. What’s Changed Since the 1950s?

Account 288

Account Social Media Social Selling Twitter 288

Force Management

JUNE 22, 2022

Companies that drive significant growth in their markets all have one thing in common — cross-functional alignment around buyer value and solution differentiation. However, misalignment can significantly impact your sales organization's ability to land high-value accounts.

Buyer 109

Buyer Margin Sales Qualified Lead Lead Rank 109

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

No More Cold Calling

SEPTEMBER 28, 2017

It’s time to sharpen your sales tools. Every salesperson in their right mind wants to grab every possible tool to accelerate account based sales development, look smarter, shorten prospecting time, and score meetings with decision-makers. Artificial intelligence is the perfect account based sales development tool, or is it?

Account 245

Account Lead Rank Lead Scoring Referrals 245

No More Cold Calling

JUNE 15, 2017

I have been in B2B sales so long that I’ve probably forgotten more deals than I remember. It was 20 years ago, when I was working as an account-based sales rep , and I lost the biggest deal of my career. We had a stellar account-based selling team. Finally, the buyers chose the existing vendor.

Account 257

Account Referrals Sales Qualified Lead Lead Generation 257

Engage Selling

JUNE 10, 2022

??????? Is there such thing as an ideal buyer? The post The Ideal Buyer in Today’s Marketplace | Sales Strategies first appeared on Colleen Francis - The Sales Leader. I recently have been interviewed on a number of podcasts because there’s great interest in my new book, Right on the … Read More.

Buyer 125

Buyer Strategy Sales Closing 125

No More Cold Calling

APRIL 27, 2017

What’s the best approach to account segmentation? How should sales leaders segment accounts for their account-based sellers? Savvy sales leaders also consider their expertise in specific verticals, geography, and most importantly, relationship strength. In other words, which companies bring in the most revenue?

Account 185

Account Lead Rank Lead Scoring Decision Maker 185

Zoominfo

SEPTEMBER 7, 2021

Scenario First-time buyers are often hesitant to take on more than they can handle. To support new buyers and create upsell opportunities, circle back 90 days after their purchase to demonstrate value and show them additional solutions that can help them achieve their goals.

Campaigns 100

Campaigns Account Buyer Opportunity 100

Janek Performance Group

MARCH 26, 2024

In sales, a business development strategy is central to understanding and engaging with your customers. Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Zoominfo

DECEMBER 20, 2021

Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

No More Cold Calling

MAY 18, 2017

If account-based sales reps want to reach C-suite prospects, the secret is calling at night or on weekends, when their gatekeepers are off duty. High-performing account-based sales professionals don’t waste time cold calling, especially not at night or on weekends. How Referrals Work for Account-Based Sales Teams.

Gatekeeper 224

Gatekeeper Account Referrals Decision Maker 224

No More Cold Calling

MAY 4, 2017

Showing up matters, especially for account-based sales pros—whether it’s showing up in the right place at the right time, showing up to learn, or just showing up to connect. Today, when looking for qualified sales leads , we must show up in person and online. Not for Account-Based Sales! Asking for referrals?

Referrals 197

Referrals Account Sales Qualified Lead Social Media 197

Allego

NOVEMBER 4, 2021

On average, sales reps don’t know the answer to 40% of product questions asked by customers. That’s just one of the many surprising findings from new Allego research on the current state of sales enablement for companies nationwide. The report, Who Owns Sales Enablement? Top Pain Points of Sales Enablement Teams.

Research 143

Research Buyer Hiring Sales Enablement 143

Sales and Marketing Management

DECEMBER 14, 2020

Author: Zachary Ballenger As a marketer, one of your primary goals is to set your sales team up for success. One way to do this is by providing them with the killer content they need to successfully engage with your buyers. Partnering with sales in your podcast efforts provides the ROI you’ve been looking for. Think about it.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

No More Cold Calling

AUGUST 3, 2017

Sales symptoms are prospecting traps. You’d be surprised how often I hear, “My account based selling team can’t close.”. Never” is a bold statement, but savvy sales leaders will nod their heads in agreement. Closing is the easy part of account based sales development. Or did they just give a sales pitch ?

Account 220

Account Closing Sales Qualified Lead Referrals 220

Janek Performance Group

JULY 25, 2023

All sales organizations need new business to thrive and grow. As such, they often prioritize new accounts. For salespeople, this means tighter budgets, more decision makers, and longer sales cycles. This makes effective account planning essential. However, it’s easy to take established accounts for granted.

Account 62

Account Decision Maker How To Course 62

No More Cold Calling

FEBRUARY 16, 2017

At least 67 percent of the buying process is complete before buyers ever contact your company. Believe that, and your account-based sales strategies are doomed from the start. The best account-based sales strategies aren’t reactive. Referrals Should Top Your List of Account-Based Sales Strategies.

Account 191

Account Strategy Cold Calling Referrals 191

Emissary

JANUARY 31, 2023

That’s a challenging environment for sales teams. According to Gartner research, buyers facing moderate to high environmental uncertainty are 30% less likely to complete a purchase. But you can still conquer a slow market by taking a strategic approach to grow existing accounts. How are buying decisions made?

Account 96

Account Decision Maker Face-to-face How To 96

No More Cold Calling

JULY 7, 2017

I’m a big baseball fan, and I’ve often pondered how much account based sales reps could learn from the game. After all, baseball and sales have a lot in common. Account based selling reps are responsible for scoring meetings, advancing the sales process, and winning deals. Don’t Strike Out with a Fast Sales Pitch.

Account 179

Account Referrals Lead Rank Lead Scoring 179

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Do you need to close big sales?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

DiscoverOrg Sales

SEPTEMBER 12, 2017

First, the bad news: Most B2B buyers don’t trust salespeople. These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. Buyers don’t really don’t trust salespeople.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

SBI Growth

MAY 18, 2014

Your firm recently lost a major account. Inevitably, sales leadership and the executive team will want to know what went wrong. CEO Account Management CEO Resources Buyer Mapping Customer Insight' Typical questions are: “what was missed?”, ”, “what changed?”, ”, “were we out sold?”

Account 288

Account Analysis How To Sales Leadership 288