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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. From there, it’s easy to glean information on them to use for future advertising campaigns. Unfortunately for ad planning, privacy comes before usable ad data. What does this mean for your client?

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Think SEO, SEM, and marketing analytics all rolled into one. Advertising Week New York.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Separate vlogs, product demos, webinars and other content into their own playlists to make your content more accessible. Explore YouTube advertising.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130
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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

of competitors: You can track up to five competitors Similar to Ahrefs, Semrush is built for competitor SEO and traffic tracking through its Organic Research, Keyword Gap, and Traffic Analytics tools. To evaluate your competition’s paid search ads, Semrush offers its Advertising Research tool. Semrush Pricing: From $129.95

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Sales Analytics: 10 Types of Sales Data Growing Sales Teams Need to Track

Chorus.ai

The fastest-growing companies use analytics effectively. Use them to form the basis of a powerful sales analytics program. It’s hard to think of any approach to sales analytics that doesn’t take sales growth as its foundational metric. Loss after a demo: The success of your demo is absolutely key to a sale.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Separate vlogs, product demos, webinars and other content into their own playlists to make your content more accessible. Explore YouTube advertising.

B2B 100