Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

BuzzBoard

FEBRUARY 28, 2024

It is an effective tool in lead generation, attracting potential customers who may evolve into loyal clients. This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. To delve deeper into digital marketing insights and studies, click here.

Small Business 52

Small Business Small Business ROI Case Study 52

BuzzBoard

JANUARY 24, 2024

This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Case Studies and Success Stories: Share relevant case studies and success stories of similar businesses that have benefited from your digital marketing services.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Connext Digital

SEPTEMBER 30, 2019

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). Why did the junior marketer get into display advertising? Keyword stuffing.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Explore YouTube advertising. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). The post 4 Reasons to Hire a Social Media Manager appeared first on ZoomInfo Blog.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. An excellent way to secure testimonials is by asking existing customers if they had a positive experience with you during customer service interactions or while they're consuming content on your blog or social media pages.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

BuzzBoard

FEBRUARY 23, 2024

Digital marketing, however, offers tools to compete with larger corporations globally while retaining local character and appeal. With your agency, you’ll have the necessary tools and resources to offer effective digital marketing strategies, customized to the needs of each local business on your clientele list.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Today’s blog post will show you how to use web analytics to improve your recruiting strategy.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Your blog and social media sites like Twitter, LinkedIn, TikTok, and other platforms your target audience uses.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

BuzzBoard

FEBRUARY 23, 2024

A successful strategy involves using geo-targeted advertising and local SEO. Don’t forget to equip your audience with the tools they need to comprehend and assess their progress. Plus, reveal other ways to enhance digital marketing strategies for local businesses in our recent blog post.

Small Business 52

Small Business Small Business Advertising Advertising 52

Zoominfo

OCTOBER 31, 2018

According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). Specifically, by asking for contributions to their blog. This post was first shared on YouMoz, then their main blog Moz.

Influencer 153

Influencer Marketing Hubspot B2B 153

BuzzBoard

FEBRUARY 16, 2024

Testimonials aren’t mere expressions of customer satisfaction – they’re powerful tools asserting a local business’s credibility and quality, enabling a connection of trust and community. They transformed this feedback into valuable testimonials, prominently showcased on their website and advertised in-store.

Small Business 52

Small Business Small Business Customer Referrals 52

Zoominfo

AUGUST 26, 2019

Either way, today’s blog post is for you. You create a video advertisement featuring a man and woman shopping for workout clothes online. If you only focus on the tangible purposes and use cases of your products, your brand will be no different than all the other stores that sell tools and appliances. Tell your customer’s story.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Zoominfo

MARCH 4, 2021

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Your strategy will require a lot of trial and error to see successful results.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Sales Hacker

SEPTEMBER 24, 2022

To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. Organic website traffic. Email outreach campaigns.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Explore YouTube advertising. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. pricing page, case studies). Nurture Programs : These are arguably one of the most effective tools in the arsenal of demand generation managers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Openview

SEPTEMBER 11, 2017

A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo. appeared first on OpenView Labs.

Enterprise 118

Enterprise Enterprise Company Hubspot 118

Zoominfo

APRIL 21, 2019

Job boards sourcing: Online job boards have become the go-to tool for job seekers. However, job boards are as much a tool for recruiters as they are for candidates. In fact, studies show passive candidates are 120% more likely to make a positive impact on your business ( source ). You’ll likely find the perfect hire.

Social Media 162

Social Media Referrals Twitter Networking 162

DiscoverOrg Sales

JUNE 19, 2018

We also try to blog about the topic as soon as possible. For example, we recently blogged about GDPR, email security, and whether Slack is killing email.) Any hot tips or industry scoops gleaned from sales intelligence tools such as DiscoverOrg can also enable your marketing team to help you close more sales.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. With these facts in mind, understanding how consumer buying behavior works can help establish your best practices before investing in social media advertising and other marketing tactics. Social media advertising.

Paid Content 82

Paid Content Social Media Consumer Media 82

PandaDoc

FEBRUARY 24, 2023

In addition, LinkedIn offers a platform-specific prospecting tool called LinkedIn Sales Navigator. This tool offers enhanced search capabilities, quality lead recommendations, advanced filtering, and greater network visibility. In fact, the platform gives users a lot of tools to interact with brands and find new products.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

In addition, LinkedIn offers a platform-specific prospecting tool called LinkedIn Sales Navigator. This tool offers enhanced search capabilities, quality lead recommendations, advanced filtering, and greater network visibility. In fact, the platform gives users a lot of tools to interact with brands and find new products.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

BuzzBoard

FEBRUARY 20, 2024

Ideally, a robust strategy should incorporate tried-and-true digital agency sales techniques, ethical sales practices, and innovative tools such as generative AI. Generative AI is quickly becoming an essential tool for agencies that provide digital services. However, tools alone are not sufficient.

Small Business 52

Small Business Small Business Penetration Sales Qualified Lead 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

LeadFuze

JULY 23, 2023

According to industry studies, businesses that effectively identify and cater to their target audience see significantly higher conversion rates. Your target market receives information through various channels such as social media platforms, email newsletters, blog posts etc.,

Demographics 52

Demographics Marketing Segment Social Media 52

LinkedFusion

OCTOBER 11, 2023

Identifying which approaches are effective, where to invest money, and how to further develop campaigns without adequate measuring tools and data is challenging. However, a lack of necessary data and tools to identify and reach their intended audience online can result in wasted marketing budgets and ineffective campaigns.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Zoominfo

JANUARY 14, 2019

So, if your among the marketers who have yet to delve into the world of re-engagement campaigns, today’s blog post is for you. But, studies show that on average, an inactive subscriber is worth 32% of an active subscriber ( source ). In fact, studies show the open rate for emails with a personalized message is 17.6%, compared to 11.4%

Campaigns 166

Campaigns Discount Segment Email Marketing 166

Zoominfo

OCTOBER 5, 2021

Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Our sales and marketing leaders created a value system for content where gated assets (such as webinar registrations or ebook downloads) score higher than ungated assets (such as blogs).

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Nutshell

JULY 22, 2020

No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. We’re talking about the blog posts, ebooks, case studies, webinars, and email sequences already in your company’s archives. For example, maybe your case studies are gated.

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Zoominfo

OCTOBER 5, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. pricing page, case studies). Nurture Programs : These are arguably one of the most effective tools in the arsenal of demand generation managers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130