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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities. Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. and 4.5 %, respectively.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Now Is the Right Time to Build a Hybrid B2B Sales and Marketing Team

Sales and Marketing Management

Author: Kristen Powers You have seen the mantra in the news, via advertisements and throughout social media: “We are all in this together.". Whether we readily admit it or not, there has always been an underlying current of us versus them between the sales and marketing teams. Sales and marketing need to become one. One leader.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). And, include a call-to-action in your emails to customers so they don’t have to seek out a method to leave reviews on their own.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

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Permission-Based Selling: What It Is & Why It's Valuable

Hubspot Sales

That principle — the value of receiving permission — is the underlying premise of a brand of sales known as permission-based selling. It's an emerging strategy that more businesses are starting to explore and incorporate into their sales operations. Sales permissions can take on a few forms. Sales reps seem less pushy.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

With Google’s massive reach and influence in the online world, understanding how its advertising platform can be leveraged for lead generation and increased web traffic is crucial. What is the difference between sales and leads in Google Ads? It’s not just about quantity, but also quality. Is Google Ads good for leads?