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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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The Future of Mobile Commerce: the Powerful Sales Channel (video)

Pipeliner

The Rise of App Commerce Paton, a specialist in mobile apps and mobile marketing, believes that app commerce will eventually surpass e-commerce as the primary driver of online sales. Increased retention rates: Mobile apps can create a sense of exclusivity and community, leading to increased customer retention and higher purchase frequency.

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How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

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Hyper-Personalization for Heightened Customer Engagement

BuzzBoard

Omnichannel Personalization: Extend personalization across various channels, including email, social media, and website interactions. Consistency in personalized messaging across channels reinforces customer engagement and brand loyalty. All these, in return, yield a multitude of benefits!

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Real Results: Inspiring Digital Marketing Success Stories for Small Businesses

BuzzBoard

Introduction to Small Business Digital Marketing Success Stories In today’s digital age, a strong online presence is crucial for small businesses striving for growth and longevity. With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging.