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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Get a Demo Examples of Brand Storytelling 1. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic.

Examples 130
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14 Examples of Socially Responsible Business Leaders

Zoominfo

For example, Apple is issuing $2.5 Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages.

Examples 130
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B2B Lead Generation: The Ultimate Guide

Zoominfo

Tools Large companies need multifaceted email marketing software. Digital Advertising One final B2B lead generation strategy, which is also related to content marketing and should be used in combination with SEO for maximum effect is digital advertising.

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Zoho CRM alternatives: 6 CRMs for sales and growth ??

Nutshell

Adobe Photoshop, for example, required over a dozen floppy disks to install on your computer. Its users also enjoy the ability to create multiple sales pipelines , customize reports, and integrate with third-party software through native integrations and Zaps where the integrations fall short. But Zoho CRM also has its limitations.

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? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

It’s no secret that this has been a tough year in the software and technology industry. For example, winning the Category Creator award from Pavilion and G2 , and being in the list of Vendr Top Q3 Net New Purchases. Efficiency around advertising audiences to optimize spend Target prospects are all in the CRM.

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Why Specificity Matters for Lead Generation

No More Cold Calling

GENERAL: Important tips for software marketers. SPECIFIC: Three tips for software marketers that can increase revenues by 25% or more ! Let’s take a look at another way to give energy to a flat sentence: EXAMPLE: Our software can help users find files fast. Wouldn’t it be better to liven things up a bit?

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Cloud security software. For example, a trigger in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”.