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Budget Allocation Strategies for Local Paid Advertising Excellence

BuzzBoard

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones.

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How DOOH Advertising Makes the Biggest Creative Impact

SalesFuel

Stop putting your client’s advertisements where consumers expect to see them and ignore them. In short: Stop ignoring the influence of DOOH advertising. How DOOH Advertising Makes the Biggest Creative Impact Digital Out-Of-Home > Digital Consumers have learned to filter out digital ads in places they see them all the time.

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Key Metrics for Local Paid Advertising Strategies That Agencies Should Track

BuzzBoard

Understanding Key Metrics in Local Paid Advertising Strategies to Determine Campaign Success With the rise of digital marketing, local businesses are looking for solutions that deliver tangible results at affordable prices. Often, local paid advertising strategies emerge as the most effective option.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

Understanding the Unique Digital Marketing needs of Small Businesses In the realm of digital marketing, small and local businesses offer unique challenges and opportunities. Local businesses can ramp up their marketing campaigns by recognizing the power of allying with local influencers in their specific niche.

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B2B Blog Post Round-Up: Choosing Influencers & More

Zoominfo

Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. It’s a candidate-driven market. Check it out! 1. 5 Out-of-the-Box Lead Generation Tactics.

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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken.