The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?
Sales and Marketing Management
APRIL 26, 2018
When taking a closer look, there are objective reasons for the plight of CRM. The software allows companies to organize their customer data in one place. The tool is used by many people across different departments: administration, marketing, sales, customer support, and sometimes even logistics. Who is going to use the system?
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