Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1. million people.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. But, statistics show that a customer-centric approach is a better alternative.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

Social Media 100

Social Media Media Strategy Benefit 100

Miller Heiman Group

JUNE 4, 2019

It’s a buyers market, even in B2B sales. Buyers now expect the innovation they’ve experienced as consumers when they’re buying solutions at the workplace—and less than one-third report that B2B sellers exceed their expectations. Let’s start by considering how customer perception has evolved in the past few years.

Customer Service 96

Customer Service Customer Loyalty Social Media 96

Zendesk Sell

JANUARY 8, 2019

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

Customer Service 90

Customer Service Hiring Customer Hotels 90

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively.

B2B 98

B2B Top of Funnel Lead Rank Funnel 98

No More Cold Calling

APRIL 29, 2019

We all want a stellar customer experience, and we’re pissed when we don’t get it. B2B customers are just louder about it. I’m sure you could “fill in the blank” for any number of retailers, and when you have a bad customer experience, you feel the need to tell people about it. We tell lots of people to steer clear.

Referrals 261

Referrals B2B Sales Qualified Lead Cold Calling 261

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities.

Research 233

Research B2B Tools Company 233

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Today, the majority of online conversations take place on social media.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Today, the majority of online conversations take place on social media.

Analysis 130

Analysis B2B Airlines Marketing 130

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales.

Industry 98

Industry B2B Strategy Social Media 98

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Examples 130

Examples B2B Marketing Inbound 130

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Lead411

DECEMBER 2, 2023

5 Top B2B Sales Books for 2024 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively.

B2B 52

B2B Top of Funnel Lead Rank Campaigns 52

Openview

FEBRUARY 11, 2019

When people are making a large purchase, which is usually the case with B2B marketing, they want evidence that this is the right choice. Don’t just talk about what your business can do for a customer – show them why it matters. Utilize digital media. Remember that sales is another form of customer service.

B2B 101

B2B Consumer Social Media Lead Rank 101

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Zoominfo

FEBRUARY 18, 2021

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. The Final Message: People Buy from People.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Zoominfo

DECEMBER 5, 2018

Unlike most social media platforms , Reddit uses a voting system to sort posts. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Offer customer service: When customers visit your subreddit, they’ll expect to interact with you directly.

B2B 157

B2B Advertising Advertising Promotion 157

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

SugarCRM

MAY 9, 2023

Customer Experience (CX) has recently become a buzzword, a phenomenon that Adrian Swinscoe , customer experience consultant and expert, attributes to the power of choice the internet has bestowed upon modern consumers. With so many media and channels in play, we often feel like we have to excel in all of them.

Customer Service 26

Customer Service Customer Channels Data 26

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 74

B2C CRM B2B Ideal Customer Profile 74

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

Social Selling 92

Social Selling Channels Social Media ROI 92

Smooth Sale

APRIL 12, 2019

Attract the Right Job or Clientele: NOTE: Ralph Wunsch, Web Publishing Consultant for WriteBrain, Contributor Techinasia, provides today’s Blog, 4 Ways Personalization Affects B2B Lead Generation. Located in South Africa, Ralph has accumulated a wealth of knowledge in online publishing, blogging, and online media management.

Lead Generation 79

Lead Generation Lead Rank B2B Lead Scoring 79

LeadBoxer

JULY 18, 2021

A crucial part of successful lead generation is the customer journey map. Not only will customer journey mapping help contribute to successful lead management, but it will also help to improve your overall customer experience. B2B companies rely on customer experience for conversion rates. What is Lead Management?

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Top Research Tools for B2B Sales Reps 1. Let’s get into it! Free Trial 3.

Research 100

Research B2B Tools Company 100

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI Trends by Sector.

B2B 247

B2B Telecommunications Forecasting Scale 247

Cincom Smart Selling

APRIL 12, 2021

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. Let’s take a look at three ways digital lean concepts can help the customer, and because they help the customer, they help sales.

B2C 119

B2C Customer Retail Customer Service 119

A Sales Guy

FEBRUARY 10, 2021

Part II of our experience with Chamber Media. It also targeted B2B leaders to a degree after we had told them that wasn’t our objective. The post Pt II: Chamber Media Wasted 50k Dollars of Our Money and Wanted More appeared first on A Sales Guy. We asked them to try again. Things were going from bad to worse.

Media 107

Media Video Up-Sell Promotion 107

Nutshell

JULY 5, 2019

Referral marketing is the unicorn of B2B marketing. In simple terms, referral marketing is when you get your customers to tell their friends about you. In the B2B space, 84% of decision-makers start their buying process with a referral. Let’s dive into how you can build an automated referral machine for your B2B business.

Referrals 85

Referrals B2B Top of Funnel How To 85

Zoominfo

MARCH 27, 2018

A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology ( source ). Customer service interactions over Twitter have increased 250% in the last two years ( source ). On average 29% of B2B customers are fully engaged ( source ).

Customer 196

Customer Consumer Channels Customer Service 196

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. ACTION TIP: What questions are your ideal customers asking?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

SEPTEMBER 3, 2018

Personalization cuts through the information overload and provides customers with content they find personally relevant and interesting. As customers demand more personalized marketing experiences, it’s important to capture the data you need to customize services, content, and communications for each customer’s preferences.

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. ACTION TIP: What questions are your ideal customers asking?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

FEBRUARY 18, 2021

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

The Sales Hunter

FEBRUARY 17, 2012

This is a basic rule of selling in a B2B environment. However, this does not mean B2B sales do not also have a big element of what I call “B2P” impact. .” These people definitely exist in B2B sales. If you are in B2B sales, you better pay close attention to the politics going on behind the scenes.

Motivation 172

Motivation B2B Decision Maker Hiring 172

MarketJoy

AUGUST 4, 2022

This means that we stopped bartering and started exchanging goods and services for money at around that time. But with the rise of mass media, the opening up of new markets, and the massive growth of social media, the game has changed completely. The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way.

Hiring 98

Hiring Face-to-face B2B Scale 98