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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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How to Guard Against Micromanaging Your B2B Sales Team

Janek Performance Group

In B2B sales, autonomy, creativity, and adaptability are essential for success. Here, we’ll explore the pitfalls of micromanagement in B2B sales. Understanding Micromanagement in B2B Sales Of course, a sales manager’s job is to manage a sales team. Proposal software provider Qwilr shows the benefit of effective coaching.

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The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions. Customized responses will become essential. Close management of the sales team will be crucial.

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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. 15:17] Let’s see if we can, in our case through software, put a framework around, okay, what are you trying to do?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The More and Less of B2B Marketing

Sales and Marketing Management

When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. The simple truth for most B2B companies is you really don’t need more leads. Some have operational and budget responsibilities; others would be personally affected by the investment that you are proposing.

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How to Sell B2B SaaS More Effectively

Janek Performance Group

They are not buying software. If SaaS customers are not buying software, why do sales reps spend so much time selling software features? If you ever had the mind-numbing experience of sitting through a software presentation where the sales rep only talked about software features, you understand the problem.