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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. With cutting-edge digital tools, considerably smaller sales teams can gain much more knowledge about their customers and how they intend to use their products. Close management of the sales team will be crucial. Every process will be standardized and digitalized.

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The More and Less of B2B Marketing

Sales and Marketing Management

When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. The simple truth for most B2B companies is you really don’t need more leads. Some have operational and budget responsibilities; others would be personally affected by the investment that you are proposing.

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How Sales Automation Software Can Revolutionize Your Sales Process

Crunchbase

If your team doesn’t already use sales automation software, or isn’t familiar with the benefits, we’re here to help. In this article, you’ll find everything you need to know about sales automation, the benefits of automating different parts of the sales cycle and how you can use sales automation software to close more deals.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Are There AI Tools for Small Business Sales?

BuzzBoard

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales.

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The True Brains Behind Conversation Intelligence Software

Mereo

When conversation intelligence (CI) software first appeared, many industry leaders questioned whether it would be adopted. Yet, the capabilities and potential of the selling tool have swept the naysaying aside. Today, CI has become a must-have when it comes to sales productivity and intelligence tools.