Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

SBI Growth

FEBRUARY 5, 2013

As a Marketing Leader, you pay attention to mobile trends. Best in class marketers evolved beyond mobile optimized websites. Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. Your profile should help you earn the trust you need as a seller.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Adaptive Business Services

FEBRUARY 28, 2018

When it comes to marketing, my skills range from nothing to nada. All I have to go on is my perception of how effective any marketing tactic is on me. Every day I get hit up with multiple offers via email or on one of the social channels. However, they are directed to a target market. Social channels.

Direct Mail 48

Direct Mail Marketing Buyer Persona Channels 48

The Digital Sales Institute

APRIL 6, 2021

Compose a winning first B2B message, and you’ll be ready to start conquering the market. Target market (local/or international). Unlike B2C customers who navigate toward the relatable and emotion-driven message, B2B readers are led by reason. The B2B sales message isn’t as universal as the B2C message.

B2B 66

B2B Hiring B2C Social Media 66

Tony Hughes

APRIL 11, 2019

The allure of ‘Social Selling’ is compelling and the necessity undeniable for using platforms such as LinkedIn and Twitter. Social Selling is powerful for B2C and advancements and also relevant for B2B in low margin commoditized environments to drive down costs and also for projecting communication via digital channels.

B2B 78

B2B Social Selling B2C Margin 78

Cincom Smart Selling

MAY 8, 2023

To start the ROI calculation, a customer, or an advisor they work with, typically starts by performing a business process analysis which may start with questions like this: Which route-to-market causes the most issues? Sales Channel sales E-commerce Which area (configure, price, quote) causes most of the issues?

ROI 62

ROI Discount Licensing Vendor 62

Cincom Smart Selling

MAY 8, 2023

To start the ROI calculation, a customer, or an advisor they work with, typically starts by performing a business process analysis which may start with questions like this: Which route-to-market causes the most issues? Sales Channel sales E-commerce Which area (configure, price, quote) causes most of the issues?

ROI 62

ROI Discount Licensing Vendor 62

Pointclear

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Hubspot Sales

FEBRUARY 13, 2018

Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations. Reach out to your resident marketer or blog editor for a quick lesson. Write blogs.

Sales Qualified Lead 111

Sales Qualified Lead Lead Rank Lead Scoring Leads 111

Hubspot Sales

FEBRUARY 24, 2020

While your marketing team does a great job maintaining your brand’s overall presence on social, implementing social media into your sales strategy can lead to impressive results. Share customer stories with marketing. In addition to sharing customer stories with marketing, don’t forget to include social proof in your sales materials.

Social Media 132

Social Media Ideal Customer Profile Media Strategy 132

Nutshell

JUNE 5, 2020

Within a few hours of receiving the comic, Legere sang their praise on Twitter. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. Question: You have a strong product, an understanding of your market, and a compelling value proposition. How do you get leads?

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

No More Cold Calling

FEBRUARY 4, 2016

B2C incentives work like magic. Business referrals are far more powerful when they’re given out of an authentic desire to connect people who can benefit from knowing each other, rather than to get a kickback from a referral marketing program. Should Marketing Offer Incentives for Referrals? It’s human nature. Absolutely!

Referrals 120

Referrals Incentives Incentive Discount 120

Increase Sales

JANUARY 19, 2016

Possibly as a SMB owner, solo entrepreneur or sales professional you have been engaging in the common marketing efforts of B2B networking, direct mail, referrals, etc. These marketing actions are good yet you are missing one significant marketing channel – social marketing. And you will remain pocket poor.

Ideal Customer Profile 35

Ideal Customer Profile Marketing Infusion Direct Mail 35

Hubspot Sales

NOVEMBER 1, 2017

In other words: Your prospects are probably using Messenger or WhatsApp more frequently than Facebook or Twitter. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. They treat the sales process like they’re B2C, not B2B. HubSpot channel account manager Keith Grehan is in that camp.

Top of Funnel 137

Top of Funnel Trends Funnel Decision Maker 137

Sales Evangelist

OCTOBER 30, 2020

They work with 45 countries in the B2C and B2B markets. Roy started in door-to-door selling but later on, transitioned into applying transformational work to B2B and B2C companies. Reach him via these channels: LinkedIn , Instagram , Twitter , and Facebook about any sales concerns. Try Pipedrive today for FREE!

B2C 45

B2C How To Survey LinkedIn 45

Sales Training Connection

JUNE 23, 2014

McKinsey’s Yugo Sarrazin and Lareina Yee shared 4 megatrends sales organizations in the McKinsey on Marketing & Sales newsletter. Megatrends for Sales Organizations – Sarrazin and Yee, McKinsey on Marketing. Some 74% of B2B decision makers, for example, use LinkedIn for business reasons, while 42% use Twitter.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

PandaDoc

JULY 6, 2021

It is not new that a B2B sales cycle is a lot longer than that of a B2C , but once converted, these are high-value selling opportunities. To hit the bull’s eye, it is imperative to have a smooth B2B marketing automation workflow to increase efficiency and improve customer-buyer relationships.

Opportunity 52

Opportunity B2B Lead Rank Lead Scoring 52

Vengreso

JULY 12, 2023

Focus on Video for Social Media When it comes to B2B sales , your focus should primarily be on utilizing LinkedIn, Twitter, and Social Video to conduct thorough research, establish meaningful connections, and effectively communicate with potential customers through social platforms.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Sales Hacker

MARCH 29, 2022

The expanding market opportunity in SaaS. We talk about the struggles of taking your product to market. I started in B2C, quickly got into B2B working at a tiny start-up in Notting Hill. We were doubling each year still, but in terms of getting real product market fit, that was definitely a mistake. powered by Sounder.

Company 77

Company Lead Rank Call-back Engineering 77

Tenfold

SEPTEMBER 19, 2017

Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. He has written about (Maximizing LinkedIn for Sales and Social Media Marketing) and is an experienced corporate trainer on social selling and is also considered a leading Social Selling Influencer by Forbes.

Social Selling 89

Social Selling Social Media B2C ROI 89

The Digital Sales Institute

APRIL 13, 2018

But a social selling meaning is much more than that, it means to engage and connect with people in a much less interruption manner, to share and engage in discussions without the sales pitch plus to recognize that the next wave of buyers are digital native, social channels will be their communication channel of choice.

Social Selling 45

Social Selling Social Media Lead Rank Channels 45

SalesLoft

DECEMBER 7, 2016

Piggy-backing on all of this data collection and analysis, we will continue to see a lift in automation across marketing and sales departments — even the smaller ones. automatically filter those responses to the correct channel, and notify your teams about urgent matters. Find her @T_Scottie on Twitter. . Automation.

Software 52

Software Software Top of Funnel Social Media 52

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Jeff Davis

MARCH 15, 2017

Here are some tools that salespeople can use that are effective in selling and that marketing can help salespeople actually execute. The Beginner Stack This stack is ideal for those of you who want to spend 15-60 minutes per day on social channels. Here’s the stack I would recommend: LinkedIn Twitter Yes, only two tools.

Social Selling 48

Social Selling B2B Social Media Twitter 48

Sales Hacker

JUNE 20, 2018

Differences between startups with a product-market fit and those without. Zendesk is a support and ticketing platform primarily used B2C and B2B internal use cases. This way, it’s just easier to give credit for quota attainment and it also avoids any channel conflict. Using networking to help grow your career.

Company 80

Company Hiring Outbound Inbound 80

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback.

Social Media 60

Social Media ROI Media B2C 60

MarketJoy

MAY 8, 2018

How B2C Influence on B2B Customer Experience. The buyer’s journey of B2B is completely different and more complex than B2C. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. B2C is the master of the chatbot, B2B could be too.

B2C 45

B2C Ideal Customer Profile B2B Customer 45

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

SBI Growth

MARCH 30, 2013

As a Marketing Leader, you hear Pinterest in the news. Pinterest is one of the fastest growing social media networks with a 15% share of the internet users (Twitter is at 16%). Pinterest , Not Just B2C. B2C companies leveraging Pinterest have experienced tremendous success driving revenue. Top B2B tips to get you started.

B2B 332

B2B Ideal Customer Profile Marketing B2C 332

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 140

Paid Content Top of Funnel Lead Rank Webinar Metrics 140

Sales and Marketing Management

AUGUST 8, 2018

Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors. B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? especially LinkedIn, Twitter, Facebook, and YouTube for B2B marketers?—?

Influencer 189

Influencer Social Media B2C Incentives 189

SBI

DECEMBER 17, 2019

Some years ago, marketers used cold calling as their main way of getting in touch with prospects. First step: Pick the right social media channels. A big mistake many businesses make is trying to implement social selling on the wrong channels. Social Selling: 6 Ways to Leverage Social Media to Sell More.

Social Media 103

Social Media Social Selling Media Influencer 103

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10-plus years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel.

Social Selling 100

Social Selling B2B Social Media B2C 100

Zoominfo

AUGUST 12, 2021

Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled “No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. The data landscape First-party data is collected directly on your website or through your digital channels.

Advertising 130

Advertising Advertising Demand Generation Agencies Ideal Customer Profile 130