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How Mission-Driven Companies Benefit From Founder-Led Sales

Alice Heiman

In mission-driven companies, founders often deliver the most compelling pitch. Watch the podcast below or on our YouTube channel. Website: [link] Connect with Alice on LinkedIn The post How Mission-Driven Companies Benefit From Founder-Led Sales appeared first on Alice Heiman.

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Future B2B Relations Will Require Open Channels

Sales and Marketing Management

Businesses want to partner with companies that share similar values as theirs. The strongest B2B relationships can last for years and mutually benefit both companies. The post Future B2B Relations Will Require Open Channels appeared first on Sales & Marketing Management.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

However, according to the Episerver report, 54% of B2B companies are letting one obstacle keep them from selling online?—?potential potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as Pricing Is Key to Keeping Channel Peace. Here’s how.

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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. One of the greatest benefits of email is the fact that it suits every stage of the customer life cycle. Source: Campaign Monitor.

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4 Steps to Build a Channel Partner Program from Scratch

Allego

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.

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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan. Many B2B companies with a social media strategy have some sort of “listening” tool integration which alerts them to customer service requests, product issues, and general customer feedback. Improved Customer Service. Increased Web Traffic.

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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. By providing content and ongoing interactions between companies and their prospects, the platform could be used to build communities. Watch the podcast below or on our YouTube channel.