Remove Benefit Remove Demand Generation Remove Marketing Remove Sales Management
article thumbnail

How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

article thumbnail

10 Causes of High Sales Rep Turnover - Which One Is Yours?

SBI Growth

According to Gallup research , the top five predictors of turnover (in general) are: 1. The immediate manager. Pay and benefits. Connection to the organization or to senior management. These also relate to Sales Rep turnover. Are Sales Managers held accountable for the use of the onboarding program?

Hiring 326
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aligning Your Go to Market Strategy Around Account-Based Marketing with Shari Johnston, Casetext

Igniting Sales Transformation

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

article thumbnail

“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa

Nutshell

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. That’s why I see empathy as a superpower in marketing and sales. NUTSHELL: You’ve worked in B2B marketing for almost 25 years now.

article thumbnail

Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

When that role ended up being too big for one person, I had a choice and I decided to focus on sales enablement.” ” Q: What is sales enablement? How does it differ from sales management and sales training? Mary: “Sales enablement is like being the conductor of the orchestra.

article thumbnail

The 6 Worst Decisions Sales Leaders Make

SBI Growth

Headcount, benefits, car packages, travel – all cost a fortune. The result – your average sales price (ASP) must be higher. Ignoring Content Marketing. Take the simple example of Marketing Automation technology. It can be wonderful for helping you stimulate and manage latent sales demand.

Hiring 326
article thumbnail

How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure. Andrew Mewborn, Outreach Andrew is an engineer turned B2B go-to-market enthusiast.

Siebel 59