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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Pretty simple, right?

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Pretty simple, right?

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Early-bird tickets expire next week. Claim your tickets today , including a limited number of special two-for-the-price-of-one tickets. The B2B playbook is changing. So, owned media. What is it?

Media 71
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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Other notable reasons why logistics companies struggle with lead generation include: Inefficient internal sales processes Lack of strategic agility Poorly curated value proposition Lack of technological adoption Methods to Help Boost Lead Generation for Logistics Companies: 1. It’ll serve as the foundation of your outreach efforts.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Your GTM strategy is your blueprint, and your assurance that your product release goes as smoothly as possible. And by “it” I mean the core mission of your company and where the new product/service fits into that message. Continue Reading] Automation: The Secret to Next-Level GTM Strategy What’s Broke?