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Create a Buyer Persona-Based Content Marketing Strategy

SBI Growth

Core to success is the development of a buyer persona-based content marketing strategy. Why Buyer Personas. Since creating the first methodology for buyer persona development more than 10 years ago, I have strongly advocated their use in informing strategy. The number of buyer personas needed varies.

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Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

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Find Your Next Passive Candidate [Infographic]

Zoominfo

Instead, we proposed that technological advances have simply changed the way recruiters do it. Yet with the right tools and mindset, it’s possible to track down this elusive prospect. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. This concept applies to passive candidates too!

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How to Fix Your Broken Sales Forecast Before It's Too Late

SBI Growth

How many got to proposal? Here it is: Persona-Based CRM Forecasting. Download Your Persona Based Forecasting Tool Here. At SBI, we’ve been working with more and more of our clients to build Buyer Personas. At SBI, we’ve been working with more and more of our clients to build Buyer Personas.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. If you’ve read any of our previous blog posts—you know we’re big on buyer personas.

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Enhancing Prospect Qualification for B2B Sales Success

Janek Performance Group

And from first discussions to proposals, it dropped from 45 to 40%. These must align with your company’s ideal customer profile (ICP) and buyer personas. In addition, use automation tools and CRM systems to track prospect interactions. From first discussions to presentations, it fell from 41 to 31%.

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The Ultimate Guide to Consultative Selling for Digital Agencies

BuzzBoard

Buyers are increasingly demanding that vendors diagnose problems for them and propose specifically responsive solutions. Develop buyer personas that outline the ideal client profile for your agency. What good will it be for them to receive yet another proposal for more digital ads?!