Your Lead Gen Is Broken (Here’s How to Fix It)
No More Cold Calling
APRIL 15, 2021
B2B salespeople all look the same to our buyers. How could we, when we’re all typing instead of talking to potential clients? Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software. Problem is, buyers don’t actually buy software.
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