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Digital Selling Best Practices with Jen Sieger, Microsoft

Igniting Sales Transformation

In this Conversations with Women in Sales interview, I talked with Jen Sieger, Director Inside Sales Specialist Team at Microsoft about Digital Sales Best Practices. Why digital selling is important in the era of today’s modern buyer. How Jen and her team members are driving Digital Selling within Microsoft. Enjoy the interview!

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Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). The obvious, is that your partners aren’t dedicated just to you.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

This piece of AI technology is revolutionizing the buyer journey today. Chances are you’ve probably encountered your fair share of chatbots as a buyer. Chatbots are the perfect tool to improve your website conversion rates while seamlessly fitting into your demand engine. But you don’t want to exhaust these valuable channels.

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3 Habits of Highly Effective Product Marketers

Allego

Listen to sales calls: Using a conversation intelligence tool , listen to sales call recordings to get closer to the voice of the customer. You’ll be able to hear how product messaging is resonating (or not) and hear first-hand buyer objections and pains. Use internal channels to announce the content and provide further explanation.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

At this point, the B2B buyer knows their pain points and is actively seeking a solution. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Tools Defining your ICP is essential, but it can also be time consuming. Why Invest in B2B Lead Generation?

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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? Chances are you’ve probably encountered your fair share of chatbots as a buyer yourself. But what happens when you’re constantly exhausting both channels?

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We Are Mobile Social Sellers

Score More Sales

Now we are a mobile society of sellers and we need tools that are simple and easy to use. Recently I had a great conversation with Fred Studer, GM of Microsoft Dynamics at Microsoft. We talked at length about how two trends have changed the way sellers sell and buyers buy – that is that we are a social, mobile, b2b world now.

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