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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

As startling as that statistic is, it’s not all that difficult to believe, what with buyers having ready access to digital content, their reliance on social media and the rise of e-commerce. Forrester estimates that 82% of buyers will have viewed at least five pieces of content from the vendor that wins their business. Host webinars.

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Align or Be Left Behind: Why Sales and Marketing Alignment Is Essential

Highspot

But the path to sales and marketing alignment is not always smooth and straightforward. Read on to learn more about what you stand to gain from aligning your sellers and marketers and how you can overcome common obstacles in the journey to achieve better alignment. Why Sales and Marketing Alignment Matters.

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Lead Generation Specialists — What They Are and How to Become One

Hubspot Sales

If you’re interested in becoming a lead generation specialist or are considering hiring one, let’s explore what a lead generation specialist does and how they contribute to an organization’s sales and marketing efforts. This includes updating customer information after every interaction.

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Nurture Marketing 101: Everything You Need to Know About Turning Prospects into Sales

SugarCRM

In its simplest definition, nurture marketing is a communication strategy designed to place content in front of prospective buyers at various points in a customer’s journey. Nurture marketing involves regularly reaching out to leads and your customer base by presenting important information before they ask for it.

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Territory Managers: A Look at Their Role, Skills, and Compensation

Hubspot Sales

Generally speaking, a territory sales manager is expected to at least have a bachelor's degree in Business Administration, Business Management, Marketing, or another related field. They also tend to have management experience under their belt, top-notch communication skills, customer service acumen, and a knack for problem-solving.

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What is Data Normalization & Why Should You Care?

Zoominfo

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. Data normalization.

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Can Distributors Reduce Price to Attract Customers?

Distribution Pricing Journal

A distributor may decide to lower the price of their products or services making them appear to be a more affordable choice. So, on the surface, the main goal is to attract new customers and new purchases by providing buyers with a higher perceived value. It’s more than just the company brand as well.