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One Question to Learn Buying Motive

Mr. Inside Sales

If you or your team is struggling, a cause might be a fundamental flaw that many sales teams suffer from: failure to understand—and pitch to—a prospect’s unique buying motive. Let’s review the sales process briefly: Recognizing all buyers of products and services have specific needs (buying motives) they are looking to fulfill.

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The 8 Buyer Motives Every Salesperson Should Know

Hubspot Sales

If you could know exactly why a prospect was looking to buy, you'd have no problem tailoring an effective sales strategy to suit their interests and inclinations. If you could always understand your buyer's motivations, you'd never lose out on a deal. Need might be the most immediate buyer motive. Acceptance.

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Uncover Your Buyer's Motive

Selling Energy

Knowing the buying motives of your prospects is both vital to successful selling and harder than it may seem. So how do you really uncover their motives? You may have a list of dozens of questions that you ask your prospects in an attempt to learn more about what they really want.

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Fake Prospects, Fake Buyers, Fake News

The Sales Hunter

The prospect agrees to take your meeting, and they even agree to your demo call. The solution lies not in being more forceful with how you close, but rather, being more open with how you prospect. Your goal is to build on the customer’s ego in the prospecting phase and not when you’re trying to close the deal.

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Why Buyer Enablement Is Important in Today’s Buyer Journey

Allego

Revenue enablement is a holistic organizational approach that gives every team the right training, coaching, and content to engage and support leads, prospects, and buyers at every opportunity. Every role that touches the buyer journey contributes to revenue through sales, upsells, cross-sells, and renewals.

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How to Handle the Email Blow-Off!

Mr. Inside Sales

What’s the number one blow off prospects use these days? Not only is it hard to get prospects back on the phone, when you do, you usually lead off with the ineffective opening line of: “Did you have a chance to review that email I sent you?” And then when a prospect blows you off with, “Can you email that to me?”

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.