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The 7-Step Case Study Formula That Compels Prospects to Buy

Sales Hacker

Stop writing case studies the old way ! You know, the ones where you just show some before-and-after data, toss in a couple of quotes from your customers saying how great you are, and call it a day. Case studies like those can work. Why Most Case Studies Fail to Close Sales. Sure, you get results.

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How to Use Case Studies Effectively in Sales (And Mistakes to Avoid)

Sales Hacker

Used right, case studies can boost your deal closing ratio by 70% and your sales by 185% — making them a valuable addition to your sales enablement library. Keep reading for practical tips on how you can use your case studies to attract new prospects and convert existing prospects into paying customers.

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Qualifying Prospects: Can We Just Kill BANT?

Zoominfo

However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. While many variables drive the sales process, it comes down to this: the prospect you’re calling has no clue how your product will make their business better.

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SaaS Case Study: How Customer Support Can Assist Sales Initiatives

Sales Hacker

Sharing customer data gathered from support calls with the sales team has two benefits. Second, data like testimonials, reviews, and customer satisfaction surveys can be helpful elements to include in the sales prospecting content. For example, the sales team may think that the pricing may cause a client to back out of a deal.

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What to do When Prospects Won’t Admit They Need Help

Zoominfo

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Why don’t some buyers admit they need help?

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. I wrote that in 2013, back when virtual sales meetings weren’t the only option. For sellers, this makes access to prospective buyers the first chokepoint. How do you get access to your prime prospects?

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Qualifying Prospects: Can We Just Kill BANT?

Zoominfo

However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. While many variables drive the sales process, it comes down to this: the prospect you’re calling has no clue how your product will make their business better.