Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Or rather, change them back —from digital marketing to relationship building. Not a cold calling stranger or someone pitching them on LinkedIn. Suddenly it became almost impossible. Unless … Breaking News.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Alice Heiman

OCTOBER 11, 2022

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your partners’ success? . I know our audience is excited to hear how to create or improve their channel program. Bruce Stuart, Partner at CHANNELCORP .

Channels 69

Channels Strategy Margin Ideal Customer Profile 69

Partners in Excellence

APRIL 12, 2023

What we fail to recognize in all these conversations is our customers are quietly changing how they buy faster than we are changing how we sell. Reflect back on how buying has changed over the decades. And customers have quickly recognized these and adapted, not responding to our clever outreaches, multichannel, multitouch.

Customer 93

Customer Buyer Channels Face-to-face 93

SBI Growth

MARCH 3, 2014

This is a true story of how Social Prospecting is helping one Sales Leader. This post is about how one Sales Leader has implemented social prospecting. He understood conventional prospecting methods weren’t aligned to buyer behavior. The customer research they performed backed this up. The Situation.

Prospecting 310

Prospecting Referrals Sales Qualified Lead Cold Calling 310

Partners in Excellence

MAY 21, 2019

He poses the premise they should do this by answering every prospecting call they get–since sales people presenting their solutions will give the customer insights and ideas to improve their business. He goes further to imply execs are being irresponsible in not answering every prospecting call.

Prospecting 86

Prospecting Customer Channels Survey 86

No More Cold Calling

APRIL 26, 2021

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. I wrote that in 2013, back when virtual sales meetings weren’t the only option. But acquiring new customers remains extremely difficult. How do you get access to your prime prospects?

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Troops

OCTOBER 25, 2018

Of the three, this the big one: 35% of sales organizations using Slack have dedicated channels for every customer and prospect. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients.

Channels 119

Channels Data Inbound Enterprise 119

Partners in Excellence

SEPTEMBER 13, 2021

95% of our prospecting is just wasted time, so just stop it! “Dave, I’d like to tell you about our products… ” You follow those with phone calls, that’s much more time consuming, even if you have an intelligent dialing system that only connects you to the few people that pick up the phone.

Prospecting 98

Prospecting Ideal Customer Profile Hiring LinkedIn 98

No More Cold Calling

MARCH 31, 2021

Here’s what you might have missed this year from No More Cold Calling. Their clients weren’t returning calls, and budgets were constricted or put on hold. Even so, emails and cold calls aren’t going to help your business recover. They recognized that asking clients for referrals was the way to gain access to prime prospects.

Referrals 371

Referrals Cold Calling Sales Qualified Lead Call-back 371

Sales and Marketing Management

SEPTEMBER 24, 2019

Just like the average consumer, B2B customers’ buying patterns have become more complicated over time. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. These silos make it impossible to track ROI and ruin otherwise smooth customer experiences.

ROI 166

ROI Lead Rank Customer Marketing 166

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Considering half of the deals that are forecasted to close don’t, and customer retention has decreased as seller attrition increases, sales teams are facing yet another frustrating year if something doesn’t change. Try this instead. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

FEBRUARY 3, 2023

There isn’t one guaranteed way to win your next customer. But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. Cold Calling Cold calling gets a bad rap.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Gong.io

DECEMBER 7, 2022

The only way your sales reps can meet their quotas and close deals is if they have enough prospects in their pipeline. So how can you prospect more effectively? How can you ensure that you’re targeting and focusing on the right prospects? With a proven sales prospecting process. What is sales prospecting?

Ideal Customer Profile 62

Ideal Customer Profile Lead Rank Prospecting Lead Scoring 62

Showpad

SEPTEMBER 23, 2021

At the start of the COVID-19 pandemic, we began contacting all of our customers. They’d replaced their steak dinners with phone calls, their site visits with emails. Our customers told us that they were looking for new ways to stand out in a remote world and engage with their prospects. What we heard wasn’t good.

Channels 72

Channels Video Pivotal Scale 72

Sales and Marketing Management

OCTOBER 26, 2020

Sales run through the phone, website or customer portal focused on the smallest opportunities and the long tail of lower-value accounts. Most customers, in most situations, simply don’t need or want an in-person interaction. . Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 101

Channels Lead Rank Hiring Lead Scoring 101

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. Channel Use: 80% of companies responded on only one communication channel and neglected to use multiple channels, particularly phone calls.

Inbound 130

Inbound Lead Rank Lead Scoring Channels 130

Partners in Excellence

JANUARY 19, 2022

We struggle with customer/prospect engagement. Our autodialers help us make 1000’s of calls, in the hopes that one person will pick up. We flood social channels with prospecting messages. We know we have to reach customers through multiple channels. Yet customers aren’t responding.

Revelation 86

Revelation Customer Channels Discount 86

Hubspot Sales

JANUARY 30, 2024

They’ll have personalized conversations about a prospect's specific needs and why their product or service is the best-fit solution. LinkedIn as ruler of the prospect research process. LinkedIn has been dethroned as the most effective platform for prospect research. LinkedIn had this title last year.

Trends 97

Trends Social Media Lead Rank Lead Scoring 97

Hubspot Sales

MARCH 11, 2024

Time is money, and that’s doubly true when you work with customers. For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. My first week at Loom, I started a tradition called “Monday Musings.”

Quota 113

Quota Video Revenue Call-back 113

Salesmate

JULY 21, 2020

However, converting them into paid customers is a different ball game. You need to establish and maintain a healthy relationship with your prospects. Do all that it takes to convert free trial users into paying customers. But how your customers feel when they engage with your matters. How you sell matters.

Customer 114

Customer Discount Face-to-face Follow-up 114

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Lead411

OCTOBER 31, 2018

However, there is nothing worse than reaching out and getting “ghosted” Never hearing back and having to deal with the anxiety of “do I reach out again?”, One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate.

Channels 63

Channels B2B Face-to-face Call-back 63

Sales Hacker

OCTOBER 16, 2020

Prospecting in the enterprise environment is just different. And to make it worse, everyone and their start-up cousin is calling them, which makes it tremendously difficult to stand out. And to make it worse, everyone and their start-up cousin is calling them, which makes it tremendously difficult to stand out.

Enterprise 106

Enterprise Enterprise Prospecting Cold Calling 106

Zoominfo

NOVEMBER 16, 2022

They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event. Playbooks can also improve prospecting and customer upsells, identify untapped opportunities, and make each salesperson and marketer more effective.

Marketing 130

Marketing Scale Decision Maker Call-back 130

Autoklose

MARCH 11, 2024

Prospecting is a high-stakes game, so many sales reps make the mistake of being too pushy in an attempt to quickly convert leads into sales. Don’t request anything from them, including an invitation to show up to your demo or a phone call. This is called the Reciprocity Principle, and it’s a powerful psychological mechanism.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Decide which customer segment (e.g., You might want to send an email to prospects.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Refine Your Ideal Customer Profile.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Sales Hacker

APRIL 5, 2019

After all, it’s both awkward and confusing for a prospect to go dark ! Fortunately, it is possible to keep prospects engaged. One member of the group had just experienced an extreme case of ghosting with a hot prospect. But generally, when a prospect goes dark, it can be traced to one of these 7 reasons. Add some value.

Prospecting 103

Prospecting Sales Cycle Call-back Channels 103

PandaDoc

JULY 1, 2020

Precision prospecting is the first step towards reaching new revenue heights. Prospecting is the process of searching for potential buyers (the prospects) that are good fits for your service or product and then communicating with them in a way that moves them to the next stage of a sales pipeline. Be relentless.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

Crunchbase

MARCH 10, 2021

Prospecting seems to be getting harder for most sales professionals. Find prospects that match your ICP with Crunchbase Pro – try it free. In those 10 years, we’ve seen the emergence of the pure-play prospecting function with sales development reps and business development reps. Why is cold outbound prospecting so hard?

Prospecting 98

Prospecting Scale Ideal Customer Profile Video 98

Highspot

MAY 6, 2021

It’s even harder to win back the interest of a buyer once you’ve lost it than it is to attract it in the first place. Unfortunately, there are some common prospecting mistakes that get in the way. Changing the channel or message could make all the difference. Or at least, that’s what it’s supposed to be.

Prospecting 116

Prospecting How To Buyer Campaigns 116

Hubspot Sales

JUNE 8, 2020

Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. The positive experiences you create for your customers adds to the longevity and success of every business. The relationship between you and your customers starts much earlier.

B2B 91

B2B Ideal Customer Profile Top of Funnel Prospecting 91

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing.

Media 72

Media Company Distribution How To 72