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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Two words: influencer marketing. Influencer marketing is taking off and for good reason. However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. Why is the brand-influencer relationship so important in 2020?

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5 Tips for Running Successful Sales Acceleration Campaigns

Sales and Marketing Management

Here are my key tips for running a successful campaign: Skip the Attachments. The goal of a good intro email is to introduce yourself or your representative, explain why you’re reaching out, and get your prospect’s attention. Save the attachments for when your prospects respond. Keep this email short and concise.

Campaigns 177
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What is a landing page and why does your marketing campaign need one?

Nutshell

A landing page is a standalone web page designed for a specific purpose, typically aligned with a particular marketing campaign. It’s called a landing page because it’s the first page targeted visitors land on when they click on your campaign link. DOWNLOAD Want to generate more leads? (Of Of course you do.)

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The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

Success is largely determined by the quality of campaign offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This impacts all campaign elements such as email, digital ads, and adwords.

Campaigns 310
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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?

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Timing In Prospecting is a Mug’s Game

The Pipeline

Much like the ponies, timing in prospecting is a mug’s game. I remember watching a group of investors who seemed comfortable discussing their view of prospecting success. Couple that with the obsession on quarterly results leads to the short-sightedness of many sales organizations’ approaches to prospecting and pipeline management.

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Sales Campaign: The Dos and Don’ts in Creating a Winning Campaign

LeadFuze

I had to learn how to cook BBQ before I could start building high performing sales campaigns. The audience in a recent webinar poll said the biggest obstacle to creating new sales campaigns is lack of confidence. tips on how to create a successful sales campaign. Need Help Automating Your Sales Prospecting Process?