SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. The same goes for most people who register and attend your webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Hubspot Sales

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. It makes sense.

Webinar Metrics 77

Webinar Metrics Course Top of Funnel Funnel 77

SBI

DECEMBER 9, 2019

Hear Bryan Murphy, Sales Enablement Lead, and Barbara Trevino, Channel Sales Enablement for Rackspace talk about the importance of integration and gamification to a successful program. Barbara Trevino, Channel Sales Enablement, Rackspace. 5-min Excerpt from the webinar with Bryan Murphy & Barbara Trevino of Rackspace.

Webinar Metrics 65

Webinar Metrics Sales Enablement B2C Channels 65

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In doing so, your team can make better decisions around which channels, tactics, and campaigns will deliver the right results. When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

The Sales Developers

DECEMBER 20, 2019

All of this makes closing sales harder than ever. So when we saw that Dan Morris from Mindracer Consulting had a simple, comprehensive checklist for closing sales, we had to join forces for a webinar to dive a little deeper. Close more sales. To access the sales closing checklist, login or signup for free here.

Closing 73

Closing Webinar Metrics Sales Qualified Lead Face-to-face 73

Hubspot Sales

MAY 11, 2023

During this period, sales teams typically work together to reach prospects and customers via phone, email, social media, webinars, and other channels. The Importance of Sales Blitz Sales blitzes are important because they allow sales teams to gain and close more deals quickly. Which channel do they prefer to reach your business?

Webinar Metrics 103

Webinar Metrics Social Media Campaigns Buyer Persona 103

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Autoklose

MARCH 11, 2024

Organize an Online Conference, Webinar, or an Industry Meetup 2. This can be a helpful resource, such as a blog post, free ebook, webinar, or some kind of freebie that they will find useful. These methods aim to foster a sense of trust and interest, paving the way for a meaningful relationship. Here’s how. At no cost!

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

Pipeliner

APRIL 12, 2024

We mentioned our free webinar on reviving lost customers. Our Host John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. He advocated for a structured sales process.

Video 52

Video Revelation Case Study Pivotal 52

Alice Heiman

APRIL 11, 2023

Watch the podcast below or on our YouTube channel. She is the author of The Sales Winner’s Handbook Essential Strategies to Skyrocket Sales Performance and Cold Calling for Women Opening Doors & Closing Sales. From warmups to rehearsals, she shows her clients how to perform at their best and close all the sales they need.

Lead Rank 125

Lead Rank Sales Qualified Lead Conversion Prospecting 125

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales Hacker

MAY 8, 2019

A successful close is the end goal that every sales team guns for. But despite a focus on closing sales, it remains one of the biggest issues for teams. Closing sales is critical for driving growth. So how are SaaS companies improving their close rate now? 5 Proven Ways to Improve Your Close Rates Today.

Top of Funnel 110

Top of Funnel Closing Ideal Customer Profile Lead Rank 110

PandaDoc

JULY 18, 2019

If you’ve listened to one of my webinars lately or read a previous blog post of ours, you know I’m all about giving away our secrets in hopes of bettering sales teams worldwide. Close more deals, close deals faster, close higher value deals. Isn’t everyone a believer in good karma? Addressing daily challenges.

Closing 63

Closing Top of Funnel Proposal Decision Maker 63

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. Of course, these should include a mix of channels and be spaced over time. Closely related is the Customer Lifetime Value. Lead response time shows the effectiveness of communication channels and responsiveness.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. How do you determine gift value?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

DiscoverOrg Sales

FEBRUARY 21, 2019

Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

ROI 171

ROI Survey Webinar Metrics Channels 171

SBI Growth

SEPTEMBER 17, 2013

Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. Use the company page to promote upcoming events: webinars, events, etc. TURN REPS INTO MARKETING CHANNELS. Once optimized, each rep’s LinkedIn page becomes a marketing channel. Are you leveraging the sales team to be another marketing channel.

Social Selling 321

Social Selling Top of Funnel Marketing Ideal Customer Profile 321

Hubspot Sales

AUGUST 24, 2020

While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. Social media is one of the foremost channels at any digital salesperson's disposal. Leverage social media.

Social Media 127

Social Media Webinar Metrics Case Study How To 127

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

PandaDoc

JANUARY 10, 2023

Effective sales proposals are data-driven and essential for closing deals faster. As you read on, learn more about the sales process in Zoho CRM and the importance of using a built-in sales proposal document like PandaDoc to close those deals faster! Step 5: Closing the deal. The Zoho CRM sales process. Timing is crucial.

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Proposal Lead Rank Closing Lead Scoring 52

Zoominfo

JUNE 4, 2018

During your next marketing campaign or product launch, keep a close eye on branded keywords. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement. This shows you where users are the most active and engaged in your webinar or event.

Social Media 234

Social Media Marketing How To Campaigns 234

Mindtickle

APRIL 9, 2024

Many deals are closed today without the buyer and seller meeting face-to-face, a practice known as inside sales. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels. When sales reps sell from an office, they can close deals faster and work on multiple opportunities concurrently.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Highspot

FEBRUARY 29, 2024

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Zoominfo

OCTOBER 5, 2021

Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Nutshell

JANUARY 30, 2020

Who’s attending webinars. By closely monitoring their engagement metrics, marketers and salespeople are able to quickly determine which campaigns are working, which ones aren’t, and which adjustments and corrective actions need to be taken. Who’s attending webinars. Tracking source to sale. Who’s downloading content.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

BuzzBoard

NOVEMBER 8, 2023

That’s why they invest in dedicated account managers who work closely with their clients to identify opportunities for growth, address challenges, and ensure their satisfaction. Therefore, B2SMB organizations often organize events, webinars, and online forums where SMBs can interact, learn from each other, and build valuable relationships.

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Ultimately, the project generated close to 3,000 influencers who Philips then categorized and analyzed based on their level of engagement with the brand. The solution?

Examples 208

Examples B2B Marketing Inbound 208

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers.

Media 71

Media Company Distribution How To 71

SBI

NOVEMBER 2, 2017

Model N provides solutions for Finance and Channel Management to create, implement and manage channel incentive programs like rebates and MDF, and Channel Data Management solutions that provide clear visibility into sales out and sell through data, all working together to better align manufacturers and their channels partners to maximize revenues.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. You’ve just closed the deal and brought a new customer on board. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. It‘s where a buyer initially becomes aware of your brand, typically through some kind of inbound marketing channel like a blog post (you know, like this one). Awareness . Image Source ).

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Sales Hacker

MARCH 11, 2020

Close rate : What is your average rate of close from qualified opportunity to Closed Won? For example, if you have an ACV of $50,000, a close rate of 0.25, and a meeting conversion rate of 0.50, your equation will look like this: $50,0000.25 Million on the table every month from just event and webinar leads.

Lead Rank 71

Lead Rank Lead Scoring Meeting Sales Qualified Lead 71

Sales and Marketing Management

JULY 14, 2017

Author: Hunter Montgomery, CMO, Higher Logic Businesses increasingly rely on online communities as a vital channel for communicating with customers and giving customers a chance to connect with each other. So close that you tell them what they need well before they realize it themselves.” Seth Godin. Show them how.

Marketing 192

Marketing Campaigns Channels Case Study 192

Hubspot Sales

APRIL 1, 2024

Don’t count on a lot of interest in those 45-minute webinars. By putting helpful content in front of potential prospects on social channels, you can establish yourself in their minds as an expert on a particular solution. That prospect who ghosted you when you were sure they would close last quarter? They may reach out to you.

Ideal Customer Profile 82

Ideal Customer Profile Inbound Lead Rank Lead Scoring 82

Autoklose

MARCH 25, 2024

But if you get the big things right — namely, subject line and frequency — you have the power to influence your open rate, which should have a direct impact on your close rate. This total combines multiple channels, including LinkedIn voice notes and video messages, in addition to emails. How do they implement this kind of cadence?

Conversion 52

Conversion How To Case Study Webinar Metrics 52