If You Follow the Lead Cow, You Will Step in the Mess That’s Left Behind
Pointclear
DECEMBER 19, 2012
My advice for marketing and sales CMO and CSO managers: Marketing Management: If you don’t have one, it is never too late to create a plan with a revenue goal. Include goals, objectives, strategies, tactics, a lead generation spreadsheet, and a forecast for the number of inquiries and leads you need to make the revenue forecast.
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