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Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Connect with Amy – LinkedIn Twitter.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Social media channels and news sources are great ways to monitor competition. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ). Connecting with competitors on LinkedIn (just be cognizant and don’t give away organization info comparable to what you’re trying to attain).

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Launch a multi-channel strategy. appeared first on Linked Fusion | Safest LinkedIn Automation Platform.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Features: Website visitor insights Chatbots Instant messaging channels Price : Freemium to $20 per month. Features : Integrations with Salesforce and LinkedIn Automated Salesforce updates Alerts about prospect activity Interactive reporting Price : Freemium up to $69 per user, per month. 20) Apollo.io

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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

Justin Shriber – VP of Marketing, LinkedIn Sales & Marketing Solutions. John Barrows – Leading Sales Trainer for Salesforce, Box, Marketo, LinkedIn. Laurabeth Harvey – VP of Sales, Intercom. Mike Coscetta – VP of Global Sales, Square. Scott Brinker – VP of Platform Ecosystems, HubSpot.

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PODCAST 07: You CAN Align Marketing and Sales (Here’s How This CMO Did It)

Sales Hacker

How to scale marketing channels and how to allocate marketing budget productively. 7) The most productive channels for lead gen [28:50]. Andrea Kayal: The Head of Sales has a lot of breadth—we have nearly seven sales channels. The buying motion is highly converting here as compared to a cold call or a LinkedIn connection.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Once you have your look-alike model defined, search for companies with similar characteristics in places like LinkedIn. Follow their Twitter or LinkedIn and keep an eye open for any press releases, announcements, or other news that they’re putting out. Marketo Marketo is one of the heavy hitters of the ABM industry.