Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Tenbound

JANUARY 3, 2024

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline By Marylou Tyler & Jeremey Donovan Part 1: TARGET Chapter 1: Internalizing Your Competitive Position Conduct a Six-Factor analysis of your strengths, weaknesses, opportunities, and threats. Know where your prospects are (“what is their level of purchase intent?”

Prospecting 49

Prospecting Outsourcing Services Top of Funnel Sales Qualified Lead 49

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 But by how much?

Sales Qualified Lead 263

Sales Qualified Lead Lead Rank Lead Scoring Leads 263

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Yet, the same study also found that just 26% of enablement initiatives met or exceeded most expectations – and only 5% met all expectations.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

SalesFuel

APRIL 2, 2024

The company’s analysts define this practice as follows. “… Contact multiple individuals inside a prospect account before concluding that there is no opportunity present.” Increasing Visibility at the Right Time Your BDRs need data and content to share with prospects as they continue their outreach. And they leave nothing to chance.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Stuck trying to engage a prospect? Austin’s F1 track.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Close.io

FEBRUARY 3, 2020

Prospects are now in control of their buying process, as they have the resources to make decisions right at their fingers. It is up to you to take advantage of it and one great way to improve is by adding technology to your sales coaching playbook. Sales coaching can dramatically win rates by as much as 25%. Huge, right?!

Sales Coaching 78

Sales Coaching Coaching Comparison Data 78

Sales and Marketing Management

MAY 10, 2020

One study released prior to the pandemic indicated that 63% of companies had remote workers; that figure has only skyrocketed this year. While our sales teams at WhiteHat Security have always been distributed, communicating with customers and prospects exclusively over the phone or video is a new challenge. and the U.K.

Face-to-face 302

Face-to-face Lead Rank Lead Scoring Hiring 302

Appbuddy

FEBRUARY 8, 2022

Therefore, it’s crucial to attract the right talent to your company and hold on to the top performers—especially in the current job market. Let’s dive into how you can attract, coach, and retain top sales talent. They don’t want to settle for less than they’re worth—and in the current job market, they don’t have to.

Sales Talent 52

Sales Talent Coaching Hiring Compensation 52

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” Here’s how: Sales Prospecting: AI streamlines the way sales teams identify and score potential leads. With its rapid adoption, everyone’s on the hunt to use this technology for a competitive edge.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

DiscoverOrg Sales

OCTOBER 31, 2017

This is what happens with most prospecting campaigns. It’s marketing versus sales competency. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’. The open rate is way too low.

Data 181

Data Marketing Vendor Sales Qualified Lead 181

Partners in Excellence

APRIL 10, 2024

We see this everyday in our sales and marketing organizations. Marketing even plays a role, they are meeting their goals of a certain number of case studies, product brochures, and references. Marketing even plays a role, they are meeting their goals of a certain number of case studies, product brochures, and references.

Case Study 87

Case Study Marketing Qualified Lead Scale Engineering 87

Sales and Marketing Management

APRIL 9, 2018

Author: Rich Lanchantin, CEO, Qstream With unemployment rates at a 10-year low, it simply isn’t practical to buy your way to sales performance by cherry-picking top reps from the market. It allows for more personalized learning and coaching. However, success rates and satisfaction with enablement programs remain low.

Sales Enablement 276

Sales Enablement Hiring Lead Rank Lead Scoring 276

Janek Performance Group

SEPTEMBER 18, 2023

Here, Janek Managing Partner Nick Kane and Chief Marketing Officer Sarah McMullin were joined by Andrew Peterson, Co-CEO and Co-Founder of Clozd. Recently, Janek Performance Group hosted the webinar Reviewing Game Tape—Optimizing Sales Performance Through Win-Loss Analysi s.

Analysis 77

Analysis Webinar Metrics Sports Groups 77

Showpad

OCTOBER 14, 2020

For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. That’s why it’s important for your sales team to have a wide skill set when it comes to prospecting. Case studies. White papers.

Prospecting 52

Prospecting Webinar Metrics Social Media Face-to-face 52

Partners in Excellence

APRIL 16, 2024

We spend 100’s of millions on SKO speakers, books, and training–all focused on doing the things that drive business, sales and marketing performance. For example, as sales people, we know–without a doubt that: We’ve got to prospect and fill our funnels. I contribute my fair share to the clutter.)

Top of Funnel 103

Top of Funnel Funnel Pipeline Exercises 103

Nutshell

APRIL 24, 2019

Once you understand how warm email prospecting works, you’ll be able to generate a steady stream of leads for your business, book more sales calls, and close more deals. Many sales reps never see success from their email prospecting efforts because they try and do too much in each message. Understand Your Email’s Purpose.

Prospecting 115

Prospecting Case Study Ideal Customer Profile How To 115

Hyper-Connected Selling

MARCH 17, 2020

How do you coach a salesperson to improve their sales results using digital tools like LinkedIn? If you try the training and coaching approaches that worked in the past, you’ll soon find yourself stuck in the mud. So let’s look at some ways you can leverage sales coaching to drive online selling skills in your team.

Social Selling 59

Social Selling Coaching LinkedIn Ideal Customer Profile 59

Sales Hacker

AUGUST 12, 2021

Start by making sure that your team has access to robust buyer personas built out by sales enablement and marketing, using data from historical deals. Once reps have the materials they need, make the decision-makers a standard part of your coaching. Track which reps repeatedly have a problem getting DMs involved and coach them on it.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Richardson

FEBRUARY 21, 2019

Richardson’s 2019 Selling Challenges Study research reveals a panoramic view of the changes confronting sales professionals today. With hundreds of responses, we’ve captured timely insights into how 2019 will unfold and how to address emerging challenges. Our research reveals that:

Study 40

Study Research Customer Service How To 40

DiscoverOrg Sales

OCTOBER 3, 2017

Strategic enterprise customer acquisitions often require a synchronized effort from sales, marketing, product leaders, and executives: For account-based sales to be successful, everyone needs to be on the same page in understanding the customer and specific opportunities within the target company. It’s the proverbial “same-page.”.

Account Based Marketing 159

Account Based Marketing Report Decision Maker Ideal Customer Profile 159

BuzzBoard

MARCH 29, 2023

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations. Here’s more!

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

BuzzBoard

MARCH 29, 2023

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations. Here’s more!

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

Zoominfo

APRIL 2, 2018

Are your sales reps relying on headquarter phone numbers every time they reach out to a prospect? A sales rep using a direct dial is 46% likelier to reach a prospect at the director level than a rep who is not using a direct dial. Invest in ongoing coaching. Facilitate better sales and marketing alignment.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

Sales Hacker

MAY 10, 2021

Second, data like testimonials, reviews, and customer satisfaction surveys can be helpful elements to include in the sales prospecting content. The feedback can be directly related to the sales process or product and is an excellent source of market intelligence. These help you gain credibility for your brand. Source: Chow Now.

Case Study 62

Case Study Study Top of Funnel Churn 62

Showpad

DECEMBER 23, 2019

The average Sales rep relies on support from the account management, customer service, and Marketing teams. As such, it’s counterproductive for there to ever be a “ Sales enablement vs. Marketing ” dynamic, even though the departments are often full of competitive personalities. Sales Enablement vs. Content Marketing.

Sales Enablement 78

Sales Enablement Top of Funnel Marketing Distribution 78

Nutshell

OCTOBER 31, 2019

Selling your product to the wrong market segment can often feel like barking up the wrong tree, or more specifically, barking up tens of thousands of wrong trees. Of 10 prospects, 5 bought the product. This must mean that if we market to one million people, 500,000 will buy.”. Skip ahead: What is market segmentation?

Segment 90

Segment Marketing Demographics Advertising 90

Pipeliner

MAY 26, 2023

In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Mindtickle

MAY 2, 2023

These are co-owned by leaders across the executive, enablement, RevOps, sales, marketing, product marketing, and customer success orgs. Sales enablement is a strategic approach that aims to empower sales teams with the tools , information, and resources they need to engage with prospects and close deals effectively.

Sales Enablement 52

Sales Enablement Hiring Buyer Persona Case Study 52

Hubspot Sales

APRIL 1, 2020

There are many challenges that come with any part of a sales process — and prospecting is no exception. Weathering relentless rejections and spending hours pursuing a prospect just to find out they aren't actually a good fit for your product or service can be annoying at best and soul crushing at worst.

Prospecting 97

Prospecting Decision Maker Referrals Small Business 97

Sales and Marketing Management

JUNE 30, 2019

For example, if two weeks after joining a company, reps need to conduct their first prospecting call, their onboarding plan should initially emphasize phone communications and listening skills, as well as the company’s elevator pitch. 3 – Treating Onboarding as One-and-Done. 4 – No Pre-Boarding. 5 – Lack of Measurement.

Hiring 221

Hiring Retention Case Study Maximizer 221

Shari Levitin

AUGUST 23, 2023

To build an effective training and coaching program, you need Four Pillars: Education Entertainment Facilitation Coaching Each person has a dominant pillar, and identifying yours can lead to partnering with someone strong in a different pillar for a productive learning experience. Does it provide clarity?

Workbooks 118

Workbooks Decision Maker Case Study Sales 118