A Cold Call By Any Other Name
APRIL 30, 2019
The expression ‘Cold Call’ brings an immediate visceral reaction from people, when it shouldn’t. on the other hand, a cold call by another name is just direct contact. When I say cold calling, I specifically refer to calling someone when that call is not previously scheduled. If the call is not pre-scheduled, it is cold. What if we looked at cold calls as an alternative way of saying direct contact?