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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206
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38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Advertorial. Demand Gen. Evangelist.

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Add Salesformics – Stir and Sell

The Pipeline

Eventbrite helps me grow your network and email lists by promoting my live or web events, and even allows me to do a great initial follow up. Salesformics takes that a step further by integrating with Eventbrite , one can enhance the follow-up, and ensure that I don’t miss a chance to follow up with a contact well after the event.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

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How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention. Increase sales.

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Why Your Email Marketing Is Ending Up in the Trash

Connext Digital

Anyone with an active email address has at one point come across messages trying to promote a certain kind of product or service which, more often than not, go directly into the trash folder. As an email marketer, this makes you ask yourself if you are actually employing effective strategies for your email marketing services.

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8 PPC tips to improve your Google Ads performance

Nutshell

SEO and SEM are sometimes looked at as mutually exclusive marketing methods. Many marketers get caught up in optimizing top of funnel metrics, but if good CTRs don’t actually attribute to revenue, then is that metric really worth it? Take the grunt-work out of email marketing. Integrate SEO & SEM. INTGRATION.

Google 77