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Lead Quantity vs Lead Quality: Which is more important?

MarketJoy

While more leads on paper may look good to a marketing professional, the quality of leads is what a sales team is looking for. According to a recent survey, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. What is Lead Scoring?

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The Handshake That Can Rock the World: Sales and Marketing Unite

Sales and Marketing Management

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”

Marketing 174
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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Such strategic positioning amplifies the agency’s reputation among potential clients, leading to lead generation and, ultimately, an uptick in sales. For those in sales at digital marketing agencies, it can be an uphill battle to make their services stand out, particularly when targeting small and local businesses.

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7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Lead Rank 172
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5 Proven Steps to Sell Smarter

SBI Growth

A field Sales Rep should be spending around 64% of those available hours selling. The statistics I share below are from SBI’s 2012 Sales & Marketing Research. These tools will help you excel in your current and future sales positions. Those are definite wasters. Finally, “Sales Specific Admin” typically steals 8.9%

Lead Rank 324
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Tech Startup Ideas to Kickstart Your Entrepreneurship

Smooth Sale

Your startup can concentrate on developing a program that renders 3D models in high definition with realistic lighting, texturing, and animations. You can construct a startup as an entrepreneur that uses blockchain to build a decentralized, unchangeable supply chain network. Celebrate Success!

Lead Rank 147
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The Fundamentals of Sales Pipeline Management

LeadFuze

Six Best Practices in Sales Pipeline Management to Boost Revenue. The most important thing in sales is a strong pipeline. This means that the people who work for you are constantly looking at it and trying to make sure they keep on top of their leads. Sales reps need to be organized and focused in order to sell.