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Showcase Your Expertise & Win Clients: Using Case Studies for Effective Lead Nurturing

BuzzBoard

To aptly employ case studies in your lead nurturing efforts, contemplate presenting them in your newsletters, on social media, or during sales conversations. Regularly update these case studies making them readily available on your website, and you would be able to keep prospective clients informed about your latest successes.

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Show, Don’t Tell: 5 Effective Ways to Coach Your Sales Team

Sales and Marketing Management

From here, most well-meaning sales managers pivot into the helpful, inspiring part of the conversation, discussing the need to increase activity, generate more proposals, ask for the sale, and increase the closing ratio. When delivering performance feedback, a little constructive criticism goes a long way. Follow him on Twitter.

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The Best Way to Sell Is With a Story

Sales and Marketing Management

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. Early stage prospects often gravitate toward videos and short, educational demonstrations. Closing the deal.

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Your Market’s New Normal

Pipeliner

And rightfully so, we’re primarily concerned with our clients and prospects. I’m not proposing we conduct three-day offsites to dive deeply into our market shifts. Construction, transportation, and the consumables markets as well. How have continually changing demographics impacted your clients and prospects?

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Stop and Take a Look Around….Now

Pipeliner

I’m not proposing three-day offsites to dive deeply into our markets’ changes. How have continually changing demographics impacted your clients and prospects? From real estate to residential construction to transportation – they’re all touched. What about the media, advertising and of course, social platforms?

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How to Create a Winning Sales Process: 7 Essential Steps

CloserIQ

Most salespeople dive into prospecting without doing any initial research. Constructing a customer avatar – which represents your ideal customer persona – is an essential part of this stage. It’s equally important to conduct competitor research prior to prospecting. Build your tech stack before you start prospecting.

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Successful Negotiation Embodies the New Leadership Model

Smooth Sale

My goal is to ensure we begin by eliminating unnecessary errors by understanding the motives behind all requests and proposed strategies. A constructive yet friendly conversational negotiation embodies diversity and inclusion for all. Recently, seemingly incredible offers came my way, but some details weren’t precise.