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How to Create a Targeted B2B Customer Profile

Zoominfo

Decision makers are often only interested in sellers that know exactly who they are and what they want. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. The Benefits of Creating Customer Profiles. What’s Included in a B2B Customer Profile?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Decision-makers are often only interested in sellers that know exactly who they are and what they want. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. What’s Included in a B2B Customer Profile? How did your marketing team not know?

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5 Benefits of Lead Management Software for Your Business

SugarCRM

And yet, in one survey, almost 60% of business decision-makers pointed to lead generation as a top challenge. Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor. Once the lead makes a purchase, they become a new customer or client. Score Leads.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. In a similar study by HubSpot. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience. If you’re a B2B company, ecommerce is a necessity for your business.

Trends 99
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What is Data Normalization & Why Should You Care?

Zoominfo

In fact, 56% of enterprise software decision makers have implemented a sales force automation solution (CRM) and 53% have implemented an enterprise marketing solution. Similarly, almost half of CRM users have said customer satisfaction was significantly impacted by their CRM ( source ).

Data 113
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65+ Statistics About Artificial Intelligence

Zoominfo

72% of business decision-makers say AI can enable humans to concentrate on meaningful work ( source ). 80% of sales and marketing leaders say they already use chatbot software in their customer experience or plan to do so by 2020 ( source ). AI in Customer Service. Benefits of AI Adoption. AI in Sales.

B2B 247
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How to Position Your IT Solution in the P&C Insurance Vertical Market

Emissary

Many companies are planning technical initiatives to improve their customer service, claims operations, and data management. According to Emissary research , decision makers outside the IT group heavily affected 85% of recent enterprise technology purchases. And don’t forget non-technical influencers.