Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom
Jeffrey Gitomer
APRIL 16, 2013
Write an industry white paper. CEOs want to create great reputations, keep customers loyal, keep employees loyal, have no problems, maintain safety, and make a profit. White paper, or brochure? Send a once a week, value-based message to existing and prospective customers. WARNING: This requires hard work.
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