Decision Maker Incentives Marketing Study 
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? Customer delight is the ultimate goal for any business.
Zoominfo
JULY 1, 2018
We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Be authentic and offer value.
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Janek Performance Group
FEBRUARY 7, 2023
BlackBerry was a pioneer in the smartphone market but was slow to adopt the touchscreen technology that became dominant and was eventually overtaken by competitors such as Apple and Samsung. Xerox had a strong research and development team, but it could not effectively bring its innovations to market.
Igniting Sales Transformation
DECEMBER 1, 2019
As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. Studies suggest that the average per head cost is between $1,500-$3,000. They certainly don’t care if you make redesign your marketing materials.
Janek Performance Group
AUGUST 23, 2023
For one thing, uncertain times mean tighter budgets and more decision makers. Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Like it or not, even skeptics listen. Of course, B2B selling is different.
Sales Hacker
APRIL 1, 2021
As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. Your efforts before a global crisis can be especially helpful at the time by showing you what the market may return to, or beneficial areas relative to the crisis itself.
Janek Performance Group
JANUARY 31, 2023
That ignited my life-long interest in influence and how decision-makers view sales professionals. ” My take: CEOs and decision-makers are focused on specific outcomes for their company. Executives are inherently narrowly focused because they have both a responsibility and financial incentive.
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