article thumbnail

4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ).

Buyer 190
article thumbnail

Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

Today, of course, with the internet and social media, there are countless websites for greater reach. What specific incentives do you offer, such as discounts or special offers? Social Media Social media is one of the most effective ways to seek referrals. Customers will often reach out to you on social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). But, we recommend you give more thought to your referral incentives.

Referrals 130
article thumbnail

The Sales Manager New Year’s Resolution: 3 Do’s & 3 Don'ts

SBI Growth

Reps struggling to get in front of Decision Makers. A-players – Incent them more and put them in your best territories. Social prospecting is leveraging social media to generate appointments. It is using tools like LinkedIn to get face-time with Decision Makers inside target accounts. Lack of quality leads.

article thumbnail

Tips to Maintain Control of a Sales Negotiation

Janek Performance Group

Deal With Decision Makers When negotiating, it’s essential sellers know all the decision makers , especially those with final authority. In addition to business directories and social media searches, ask every contact you make who else you need to engage.

article thumbnail

Straight Commission Can Deliver Twisted Results

The Pipeline

But we quickly realized these goals were tough to achieve when our account, sales, and media teams each had their own compensation system and culture. These credits are then combined with cash to purchase business goods and services, such as media, printing, freight and logistics. Creating internal and external alignment through trust.

article thumbnail

Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Act!

If you need more actionable insights , you can use secondary feedback sources like forum discussions, online reviews, social media posts, website analytics, and user behavior tracking tools like heat maps and screen recordings. Similarly, companies can offer discounts, vouchers, or anything else to motivate users to share their thoughts.