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SNAP Selling: The Solution to Win Frazzled Customers

Highspot

Even the most straightforward decisions become daunting for even the best decision-makers. Utilizing platforms like LinkedIn can be an effective way to showcase this value and connect with the right decision-makers. Who hasn’t felt overwhelmed by the available choices and information?

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Mobile Optimization Will Be Vital Source The target audience for online retailers are using smartphones on a daily basis, so it's prudent for online retailers to optimize their ecommerce sites for mobile use. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.

Trends 102
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Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

Mereo

A multi-national software provider’s sales cycles was running 12-18 months on average. Second, the buying organizations were mostly retailers or brand companies selling directly to consumers. To say deal velocity was slow would be an understatement. What filled the other part of the year?

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How to Create a Structured and Scalable Sales Process

Highspot

Identify each stage a decision-maker goes through in the sales funnel, from awareness to consideration and decision, and tailor your sales steps accordingly. Make Tools, Content, and Resources Available Arm decision-makers with effortless access to the necessary tools and information they desire at each stage.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

And yet, in one survey, almost 60% of business decision-makers pointed to lead generation as a top challenge. A person who walks into a retail store becomes a lead by entering the door. Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

Finally, the appearance of tech – in the form of IT Services, Telecom / Communication Services, and Computer Software – at the top supports the trend that technology is a differentiator and a competitive advantage. But you don’t have to work in the software industry to sell into companies like IBM.

Company 156
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Selling Innovation in a Slow Economy

Janek Performance Group

Inadequate technology and resources: Sales teams need access to the right tools and resources to be effective, such as customer relationship management (CRM) systems, sales enablement software, and market intelligence data. Every decision-maker has an inner critic that says, “This new solution is overrated and not worth the effort.”