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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

How to fix it: Work with marketing to create templates that are rich in value messaging, and which force customization to the specific client and the state of your relationship. For example: QBRs that occur right before a renewal should have different content and a different tone than those that happen after kicking off. .

Exercises 245
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How to Drive Sales in 2014 with Content Marketing

SBI Growth

In this post, I’ll address these challenges and how to conquer them. However, the study shows they don’t know how to produce enough content. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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How to Fast-Track New Rep Productivity

SBI Growth

HR is done with the new-hire training. So how do you get your new rep to produce quicker? Most onboarding programs focus on a mixture of internal processes and product training. You should work with HR and/or your sales training department to produce the necessary materials. Don’t pawn it off on HR or Sales Training.

Hiring 202
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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

Formal training materials. The launch involves significant content to generate awareness and interest. Demand Generation campaigns. Below is an example of how product benefits differ from Buyer Process Map questions: Product Benefit Examples. Buyer Process Map Examples. Widget uptime is 99.5%.

Campaigns 300
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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Other examples of technology that make it easier than ever to connect include calendar and scheduling platforms. What all these examples have in common is that they use technology to simplify processes, thus adapting to a world that expects a more simple solution. Step 1: Open Google calendar or comparable scheduling software.

Quota 121
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The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Companies have shown selectivity with other training or development programs. Given that, why train them?

ROI 243
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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

But knowing how to pivot to a modern approach isn’t obvious. Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment. Part of my job was training and enablement. I show them how to do a blueprint.