Remove Demand Generation Remove Examples Remove Presentation Remove Training
article thumbnail

The Pipeline ? The REAL Problem with Sales Training

The Pipeline

The REAL Problem with Sales Training. Stored in Guest Post , Productivity , Sales Leadership , Sales Success , Sales Training , e-book , execution. It seems that every week we are being told that sales training is not working in a very high percentage of cases – 85-90% was one statistic I read just yesterday. JF Corporation.

Pipeline 230
article thumbnail

The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Companies have shown selectivity with other training or development programs. Given that, why train them?

ROI 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

Training sales to sell new products. They help create sales enablement tools, sales value prop messing, demos and presentation decks to ensure the success of your sales team. Is able to provide examples of thought leadership based on direct field observation. Provides examples of including sales reps in campaign development.

Lead Rank 331
article thumbnail

How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. An example of the offering is below: Content audit and map. It’s a fact; the content being produced by the internal team is selling when a rep is not present.

article thumbnail

The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

Momentum building teasers and presentations. Formal training materials. The launch involves significant content to generate awareness and interest. Demand Generation campaigns. Below is an example of how product benefits differ from Buyer Process Map questions: Product Benefit Examples.

Campaigns 300
article thumbnail

The Pipeline ? Contest ? Enter To Win!

The Pipeline

Stored in Appointments , Contest , Proactive , Proactivity , Prospecting , Sales Success , Sales Technique , Sales Training , Workshops , execution. As you may have noticed over to the right, we are presenting the Proactive Prospecting Workshop in Toronto/Markham, scheduled for April 13. Demand Generation. Presentation.

Pipeline 220
article thumbnail

The 6 Worst Decisions Sales Leaders Make

SBI Growth

Take the simple example of Marketing Automation technology. It can be wonderful for helping you stimulate and manage latent sales demand. The process defines your demand generation and lead management workflow. However, Jim has not trained his team to follow a hiring process. My Gut Tells Me Who To Hire.

Hiring 326