Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Still, virtual events were unchartered territory.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

SBI

FEBRUARY 13, 2018

The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. Marketing organizations are being more tightly held responsible for revenue generation. One, Marketing is good at measuring return on effort and investment.

Hoovers 139

Hoovers Account Based Marketing Demand Generation Demand Generation Targets 139

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 72

Media Company Distribution How To 72

Emissary

SEPTEMBER 27, 2021

How to fix it: Work with marketing to create templates that are rich in value messaging, and which force customization to the specific client and the state of your relationship. You probably need an executive sponsor to connect your solution to a greater strategy that people can relate to. Those needs drive renewals and expansions.

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

SBI Growth

OCTOBER 19, 2012

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. New to LinkedIn.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

OCTOBER 19, 2012

Over the last few months, marketers have witnessed one of the biggest changes to LinkedIn’s professional social network since its inception. The purpose of this blog post is to provide marketing leaders with a five minute executive summary explaining the new offering and what it means to your business. New to LinkedIn.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

Showpad

JANUARY 3, 2019

With a four-track agenda, attendees can select from over 40 general and targeted sessions that cover sales methodology and mastery, leadership and strategy, and operations and systems. Attendees can participate in seminars and master classes, as well as network with 20,000 fellow visitors. San Diego, CA | March 10-12.

Conference 67

Conference Sales Enablement Networking Outbound 67

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Sales Hacker

MARCH 23, 2020

On-demand training. RevGrowth Virtual Summit brings the sales and marketing communities together for a new kind of event. Unleash, Outreach’s sales engagement conference that draws thousands of sales, operations and marketing leaders each year, is a virtual event this year. On-demand access to the sessions post-event.

Conference 78

Conference Webinar Metrics Travel Industry 78

Showpad

MARCH 17, 2021

The Tenbound Sales Development Conference brings together professionals of all levels including VPs, Directors, SDRs, Marketers and C-Level Executives. Tenbound offers a day of learning and networking 100% focused on sales development with the top minds in our industry. Gartner CSO & Sales Leader Conference. May 17-18, 2021.

Sales Enablement 52

Sales Enablement Conference Face-to-face Top of Funnel 52

SalesLoft

JANUARY 2, 2020

Growthbound Blog (DiscoverOrg) | Stay growthbound with the latest tips and tricks for sales, marketing, and recruiting. Sales Training Tips & Techniques (Jeff Shore) | Practical, real-world sales strategies, techniques and tips to help you win the sale. Marc Wayshak’s Sales Blog | Sales tips, sales advice, sales strategy.

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Fill the Funnel

NOVEMBER 8, 2010

Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time. Mark Wilson , VP Corporate Marketing, Sybase, Inc. Speakers: Jon Miller, VP Marketing, Marketo.

Twitter 83

Twitter Conference Axonom SAP 83

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

SBI

APRIL 17, 2013

DemandCon’s purpose is to offer education and insight into the art of aligning and accelerating the sales and marketing funnel. I say ‘unfortunately’ because it turned out to be a great networking opportunity. She was generous enough to share how she maps content to each stage in the buying cycle and what the leadflow looks like.

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation 127

The Pipeline

APRIL 30, 2011

I am a big coffee drinker, 5 to 8 cups a day is just a start, this no doubt encouraged by my tendency to view Starbucks outlets as my network of remote offices. Jonathan and Top Sales World have organized the biggest ever online conference, 2011 Sales & Marketing Success Conference. Communication Strategy. Sales Strategy.

Pipeline 223

Pipeline Conference Webinar Metrics Cold Calling 223

Allego

APRIL 30, 2020

When you leverage mobile, video, and peer-to-peer networking, you gain the flexibility of remote learning and the power of just-in-time content. Whether your ultimate goals are customer adoption, demand generation, pipeline progression, or return on investment, your role is critical to helping the company achieve them in an uncertain time.

Training 83

Training Hiring Face-to-face Cancellation 83

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Sales Hacker

AUGUST 7, 2020

VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. S&P Global Market Intelligence. Head of Strategy, People & Change. Leadership. Sales Development. Sales Growth.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

The Pipeline

AUGUST 5, 2011

Networking. Lauren Carlson is a write and market analyst out of Austin, Texas. Communication Strategy. Demand Generation. Sales Strategy. When Sales Met Marketing. We were honestly amazed at the great tools we found. Below we highlight some of our favorites. About Lauren Carlson. Book Notice.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

OCTOBER 5, 2011

Stored in Cold calling , Planning , Proactive , Proactivity , Prospecting , Sales Strategy , Sales Success , Success , Video , execution. I would like to add to this that as social networking continues to develop a combine recipe of electronic and in person technics will show promise. Communication Strategy. Demand Generation.

Cold Calling 201

Cold Calling Pipeline Twitter Call-back 201

SalesHandy

AUGUST 3, 2020

Somewhat similar to affiliate marketing, a lead generation business generates leads and sells existing products and services for a fee. In the United States alone, there are over 30 million small businesses that generate trillions of dollars in revenues combined. Is the market itself saturated?

Lead Generation 111

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 111

The Pipeline

JULY 18, 2011

Stored in Attitude , Business Acumen , Buying Process , EDGE Sales Process , Impact Questions , Interactive Selling , Interview , Negotiations , Price , Proactive , Proactivity , Sales Strategy , Sales Success , Sales eXchange , execution. Communication Strategy. Demand Generation. Book Notice. Book Review. Cold calling.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

SugarCRM

MARCH 14, 2019

In my last post, we examined the importance of defining a tailored nurture and scoring strategy in conjunction with launching any new demand generation Content Syndication program. It’s one of the primary channels we leverage in our marketing programs. Enter your content strategy. Paid Social.

How To 32

How To Demand Generation Demand Generation Targets LinkedIn 32

The Pipeline

MAY 23, 2011

There has been a gentle coexistence between the Social types (media or network), and the capitalists. Community is nice, social is nice, networking is nice, but even combined they are nothing more than the red headed step child compared to profits, which now is the central and only goal. Communication Strategy. Sales Strategy.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

The Pipeline

MAY 13, 2011

Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. Those are as much for sales as they are for marketing.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Mereo

MARCH 26, 2020

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progression, solution marketing, solution management, sales operations and sales enablement. We have touched on demand generation and solution marketing the past couple weeks.

Revenue 41

Revenue Demand Generation Agencies Lead Rank Analysis 41

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Marketing/Sales Integration. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Systems/Processes/Tools.

Fashion 90

Fashion Face-to-face Analytics Social Media 90

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. This is followed by personal networks at 15.6 Business websites lead at 84.3

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

The Pipeline

JANUARY 16, 2012

For that fact neither you or I are that different when looked at specifically from a sales standpoint, what you might sell can be a little different from the alternatives, but studies have shown that most products in the market place share many of the same features and attributes. Communication Strategy. Demand Generation.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

MARCH 18, 2011

Stored in Attitude , EDGE Selling , Guest Post , Proactivity , Sales Strategy , Sales Tool , execution. We’ve become a generation of retarded under-performing sales semi-professionals. It’s a strategy we all need. Now how but sharing a strategy for overcoming the fear of cold calling, prospecting, etc.? Kevin Shea.

Pipeline 322

Pipeline Twitter Top of Funnel Hiring 322