Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Set up monitors around your booth, and play a demo of your product or service.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. Feel free to jump ahead: What is account-based sales and marketing?

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

LeadFuze

DECEMBER 31, 2021

What does Sales Case Study means? The focus of a case study should be on how your company helped someone, not about the success or failure of your business. Sales case studies give you the opportunity to show your product in a way that is most appealing. Who currently have job openings for marketing help.

Case Study 52

Case Study Study Hiring How To 52

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this case, it’s easier for a rep to identify opportunities for alternative offerings.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

BuzzBoard

FEBRUARY 8, 2024

Understanding the Necessity of Digital Marketing Services for Small Businesses In the digital era, the importance of digital marketing services for small businesses cannot be understated. Digital marketing evens the playing field. These are just some of the key advantages of digital marketing. How is this achievable?

Small Business 52

Small Business Small Business Lead Rank Lead Scoring 52

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

DiscoverOrg Sales

AUGUST 2, 2017

Sales and marketing teams operate on two sides of the same coin. As job discipline lines continue to blur , sales departments have discovered a few ways marketers can help them do their jobs even more efficiently. A marketer’s job isn’t done once awareness has been created. Sales enablement content need to be customizable.

Top of Funnel 175

Top of Funnel Marketing Lead Rank Hiring 175

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. Effectiveness : AI-driven sales guidance can proactively identify and prioritize new opportunities. AI can diagnose diseases faster than human doctors. So, what is AI?

Case Study 319

Case Study Analytics CRM Study 319

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Chorus.ai

MAY 4, 2020

You might think I’m crazy, but I want to strike the word “demo” from the sales lexicon. Because good sales teams don’t “do demos” for customers. Unfortunately, it’s all too easy for sales professionals to slip into safe mode and reach for the demo. While studying for my Ph.D. They have great conversations with them.

Conversion 62

Conversion Customer Film Lead Rank 62

Highspot

FEBRUARY 29, 2024

In any thriving organization, whether an enterprise or a small business, sales and marketing serve as the backbone, driving growth through deal-closing and brand-building activities. A seamlessly working sales and marketing strategy that aligns efforts with business goals. What Is a Sales and Marketing Strategy?

Top of Funnel 52

Top of Funnel Ideal Customer Profile Strategy Marketing 52

Close.io

AUGUST 28, 2019

Why you have no choice but to qualify leads and identify hot opportunities upfront. According to some research studies, even up to 50% of them might not be a good fit for your product. You cannot reach the best opportunities at the right moment. Its software helps us manage the key marketing channel. You burn out quickly.

Lead Rank 91

Lead Rank Lead Scoring Sales Qualified Lead Ideal Customer Profile 91

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. But as SaaS startups mature, they usually start moving up-market. This is why most SaaS companies eventually move up-market and start focusing on bigger deals. Foundations for moving up-market.

Ideal Customer Profile 85

Ideal Customer Profile Marketing Enterprise Enterprise 85

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Set up monitors around your booth, and play a demo of your product or service.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. Will you demo your product, focusing on the benefits and critical pain points your solution solves? To create a killer marketing landing page , keep the design simple and the copy concise. Are you thinking about increasing sales with a webinar? Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales Hacker

JUNE 9, 2021

Marketing and sales funnels take complex lead generation systems and simplify them into visual strategies that show where our leads come from, how they progress through content and sales processes, and which ones turn into paying customers. Marketing Funnel. A marketing funnel looks at your market potential from a high level.

Top of Funnel 100

Top of Funnel Funnel Lead Rank Marketing Qualified Lead 100

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

AUGUST 8, 2022

With unemployment rates steadily hovering around pre-pandemic lows , the power in the US job market has shifted into the hands of applicants — with competition that goes far beyond who has the best craft beers on tap. Leaving a job is no longer an anxiety-inducing endeavor. So what keeps employees around? Why Does Career Development Matter?

Hiring 130

Hiring Top of Funnel Promotion Compensation 130

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. Free Trial Chatbots Conversational marketing tools, typically known as chatbots, allow marketers to craft automated, interactive conversation models personalized to their prospects.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Sales Hacker

NOVEMBER 25, 2020

In an ideal world, your company has a truly close alignment between sales and marketing, and communication flows like a river between these teams. Despite those potential gaps in alignment, content marketing can help boost sales when deployed appropriately. He often used content created by the marketing team as an excuse to reach out.

Top of Funnel 84

Top of Funnel Ideal Customer Profile Marketing Webinar Metrics 84

Emissary

FEBRUARY 2, 2022

Retailers rely on technical innovation to compete for consumers in a turbulent post-pandemic market. When considering large technology purchases, retailers expect a customized buying experience with marketing and outreach targeted to their needs. Integrate Your Sales and Field Marketing Organization in the Retail Vertical.

Retail 52

Retail Industry Marketing Buyer Persona 52

Showpad

AUGUST 25, 2020

In many organizations, sales and marketing teams operate in silos, working independently of each other toward disparate goals. . In order to maximize success, sales and marketing must work in tandem toward a common goal. After all, sales opportunities often begin in the marketing department. New sales opportunities/leads.

Top of Funnel 72

Top of Funnel Marketing Buyer Persona Webinar Metrics 72

SalesLoft

JULY 22, 2022

Why You Need Cold Email Marketing. Cold email marketing is used to reach out to potential customers who don’t know you yet. . You and your team can use a sales technology like Salesloft to scale parts of your cold email marketing campaign. Building the Perfect Cold Email for Marketing. Try to be as concise as possible.

Email Marketing 59

Email Marketing Scale Marketing Top of Funnel 59

Smooth Sale

MARCH 10, 2024

Create the R ight C ontent for Y our A udience About 37% of experienced B2B marketers produce compelling sales content for their target audience. Studies show ebooks and white papers can also impact the customer decision-making process. Investing in LinkedIn marketing solutions can help your brand generate more qualifying leads.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zendesk Sell

JANUARY 10, 2019

That’s where content marketing comes in. Before creating any bottom of the funnel content, talk with your sales department and have a content marketing strategy in place (and also outline how you will measure success). Case studies. Case studies prove to prospects that your product/service works for other businesses.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

PandaDoc

SEPTEMBER 19, 2023

Your task as a sales manager is to market it. The answer is “by implementing a vertical marketing strategy.” Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. This is known as vertical marketing.

Paid Content 52

Paid Content Marketing Outsourcing Services Lead Rank 52

Highspot

JANUARY 28, 2024

It involves sales and marketing teams, sales enablement, and subject-matter experts. Some prefer phone conversations, others value in-person meetings, and many appreciate longer white papers or viewing pre-recorded product demos independently. With digitization came the expansion of content marketing and inbound sales.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Hubspot Sales

APRIL 27, 2023

With this growth comes tons of new job opportunities for salespeople looking to get into the tech industry. This booming sector can offer sales professionals huge growth opportunities, financially and professionally. And the opportunity to play an active role in the global adoption of technology without having to write a line of code.

Hiring 102

Hiring Salary How To Ideal Customer Profile 102