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Effective Audience Segmentation: Targeting Local Business Markets with Paid Ads

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Audience segmentation is the practice of dividing a broader audience into smaller, more defined subsets based on characteristics or behaviors, such as demographic profiles, purchasing habits, or specific interests. A potent tool to achieve this goal is effective audience segmentation. Wondering how this works?

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

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This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations. Alongside this, the significance of personalized emails cannot be discounted. Automation tools simplify these tasks, triggering emails based on customer behavior or time periods.

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Commerce APIs Are Transforming The Way We Shop

Smooth Sale

APIs are also much smaller than traditional software tools, meaning it’s easier to create, maintain, and upgrade these tools than their larger application counterparts. APIs can connect internal tools used for financial management, data analysis, or business planning. Consider payment integration.

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How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

Most small business owners use demographics to reach customers. But, according to one study, companies that rely solely on demographics risk missing on more than 70% of potential consumers. That’s because understanding customer intent is a better more powerful way to target the right people than demographics alone.

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How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

An influencer sharing a link to your website to relevant demographics can drastically improve your visitor numbers. Well you can share your promotions and discounts via your social media channels meaning you are more likely to see a conversion to a sale once a customer has visited your website. Share promotions and vouchers.

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Testing Success: A/B Testing Strategies for Enhanced Results in Local Campaigns

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Successful A/B Testing Strategies Implemented by Digital Agencies A/B testing is a potent tool for optimizing digital marketing strategies, particularly local campaigns. They devised two versions of a promotion: a 10-day free trial (version A) or a discounted first-month membership (version B).

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AdMall Intelligence Helps Real Estate Agent Grow Sales

SalesFuel

Solution: Turn to AdMall’s Local Account Intelligence Report It didn’t take long for Wauneka to get accustomed to AdMall, so she knew its vast sales enablement tools, specifically the Local Account Intelligence Report, could help the real estate agent grow their customer base. “I