Product Management University

FEBRUARY 25, 2021

Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. A team that has a more well-rounded understanding of the market than all other disciplines combined. Just like any sports team, there are many approaches, strategies and schemes for winning. The list goes on.

Engineering 83

Engineering Scale Sports Lead Rank 83

The Sales Hunter

FEBRUARY 7, 2012

Don’t pass up the opportunity to connect with them via the telephone after a sporting event involving their favorite team or to find out how one of their children did in a particular event. 4 Ways to Drastically Improve Your Marketing Right Now. discounting. sales training. sales training tip. training tip.

Ideal Customer Profile 204

Ideal Customer Profile Negotiation Hiring Facebook 204

Partners in Excellence

JUNE 7, 2012

Last Friday, I kicked off a series of Friday posts I will be doing on Lean Sales and Marketing. 38% of those using the process can sell value and avoid discounting, where only 4% of those who have no sales process do the same! If we want to be Lean in our sales and marketing efforts, we have to have that focus and discipline.

Marketing 91

Marketing Hiring Maximizer Top of Funnel 91

CloserIQ

DECEMBER 12, 2018

Employees enjoy discounts on membership at select gyms in the Boston area. Boston offices are located right in the heart of Assembly Row, and employees enjoy discounts at a number of surrounding shops and restaurants. Employees can participate in game nights, happy hours, sports clubs, and (of course) a book club.

Benefit 53

Benefit Company Insurance Insurance 53

Smooth Sale

JULY 27, 2018

I was a C Student, and gave all my extra time to sports and friends. The challenge was in the need to move to Cleveland for 7-9 months for extensive training. Three months were spent in sales training. Next, I learned there is no such thing as a “natural salesman” it requires a lot of hard work and training.

Groups 92

Groups Influencer Salary Face-to-face 92

Highspot

MAY 8, 2020

From delivering winning doses of inspiration to transforming rookies into all-stars, coaches are a key component of any winning team — and not just in sports. In the scheme of sales training and sales readiness , coaching lives between sales onboarding and sales training. Why Is Sales Coaching Important?

Sales Coaching 78

Sales Coaching Coaching Hiring Remedy 78

Partners in Excellence

FEBRUARY 6, 2015

Many of you know I’m a wannabe athlete, so I take my sports seriously, training and trying to improve. If we think too much about “not discounting,” rather than about value creation, what happens—usually we get into a pricing battle. Before I dive, in–a few examples, to start illustrating the point.

Consumer 48

Consumer Face-to-face Sports Discount 48

Close.io

AUGUST 28, 2018

Picture this… your sales team sits down at the beginning of the day to start making calls from your list of hot leads that just came over from marketing. The value of that is we could quickly test sub-segments of verticals.” — Joshua Waller, VP of Sales at Blue Star Sports. What do I do if they ask for a discount?

Outsourcing Services 91

Outsourcing Services Hiring Call-back Lead Rank 91

Xactly

SEPTEMBER 17, 2018

Invest in Training. A Slack channel for the marketing team specifically, another channel for fun and random messaging, etc. Provide on-going training because it makes your people better and more confident. Rip Off the Band-Aid. Team-Build When You “Team-Build” Explore Non-Cash Rewards. Circle Back After Big Projects.

Compensation 97

Compensation Motivation Follow-up Promotion 97

Sales Hacker

SEPTEMBER 5, 2019

Because retention is a team sport — and customer churn is the opponent. In this article, we’ll talk about how sales reps (along with Marketing , Customer Success , and others) can keep customer churn to a minimum. Operations, engineering, product, sales, marketing, customer success, etc. Customer support? Customer success?

Churn 73

Churn Loyalty Webinar Metrics Social Media 73

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

OnePageCRM

MAY 25, 2017

In episode 24 of the I Love Marketing Podcast , Dean Jackson introduced a game-changer concept of More Cheese, Less Whiskers. In a previous company I worked with, the marketing team or SDR team would begin reaching out with a sequence of cold emails. Incorporate this language into your content and marketing collateral.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. The Continued Emphasis on Alignment of Sales & Marketing. Have you noticed that every year the same sport teams compete for the championship; Mercedes (F1), Manchester United, New England Patriots, and San Antonio Spurs.

Trends 99

Trends Outsourcing Services Top of Funnel Account Based Marketing 99

PandaDoc

SEPTEMBER 2, 2020

Want free access to 9 in-depth interviews from industry experts and data from 3,400 global marketers? Introducing: Not Another State of Marketing Report [link] pic.twitter.com/CDuB1mF967 — HubSpot Academy (@HubSpotAcademy) February 20, 2020. Heinz Marketing. CustomerCentric Selling Sales Training Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Sales Hacker

NOVEMBER 10, 2020

Maybe we had marketing. Sam Jacobs : When you say you went at it hard from a technical perspective, does that mean that you trained yourself how to be an engineer? We wanted to do this for PR, kind of thinking about the marketing attribution. I know you have product market fit. It was sales. This was 2008. You can do it.”

Call-back 76

Call-back Scale Compensation Ideal Customer Profile 76