Thu.Feb 16, 2017

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What’s The Difference Between A Cold Call and Warm Call?

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . The simple answer is that one is scheduled, and the other is not. Some may add that in a warm call the recipient may be aware of the person calling and the reason for the call, usually in the form of a referral. Some may add that one can “warm up” a call by doing research and having something relatable for the recipient, so they don’t blow you off as quick.

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What Is the Most Effective of Account-Based Sales Strategies?

No More Cold Calling

Hint: It has nothing to do with digital. . At least 67 percent of the buying process is complete before buyers ever contact your company. Believe that, and your account-based sales strategies are doomed from the start. There are many widely quoted but ill-advised statistics floating around that suggest business buyers don’t really need salespeople anymore—that we should just wait around for prospects to do their research and then call us when they’re ready to buy.

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The Definitive Guide to Campaign Planning

SBI Growth

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. Today’s show provides the definitive guide to campaign planning from.

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Why Measuring Success on Cost Per Lead is a Huge Mistake

Pointclear

In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity. Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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5 Quick Tips On How To Generate Fresh Leads Through LinkedIn

MTD Sales Training

When it comes to modern day selling, sales professionals and business owners alike can find real value in the LinkedIn platform as a sales tool, as there is so much potential for you to prospect for and engage with new leads and current clients online. There are numerous different ways I in which you can use LinkedIn to network with c-suite decision makers and build your internet footprint, but here I thought I would take you back to basics and show you how you should be maintaining your LinkedI

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7 Insights that will Improve Your Presentation Close Rate

Julie Hanson

New York Yankee Mariano Rivera “The Closer” This may sound funny coming from a presentation trainer, but the most effective way to improve your presentation close rate doesn’t happen during your presentation. It takes place before your preparation. No deck, prop or story can replace the need for a thorough understanding of your customer.

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Prescription Without Diagnosis Is Malpractice

Increase Sales

One of my colleagues, George Richardson , shared this quote by a Dr. Nancy Synderman “Prescription without diagnosis is malpractice” with me nearly 20 years ago. These words are so true especially for those in any professional role including salespeople, executive coaches, consultants, leadership and management. How many times do those in any of these roles of sales, executive coaching, leadership training or even management prescribe a solution without a formal or even informal dia

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Comment on 4 Ways to Create a Sense of Urgency with Your Sales Prospects by What to Do When Your Sales Conversions Start Shrinking – Varys

LevelEleven

[…] artificial time-constraints establish your product as a “need to have” versus a “nice to have.” That change of perspective makes your product more valuable to the […].

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The Reason Your Reps are Selling Less

Engage Selling

If you’re a loyal reader of this blog, you’re probably aware I don’t believe that sales need to slow down just because a market does.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How Will You Respond To A Prospect Who Asks About Price?

Paul Cherry's Top Sales Techniques

When you’re a salesperson, there’s nothing like the feeling when your inbound line rings. When prospects call you, they’re actively seeking you out, which means they have a pre-established interest in the goods or services you sell. One of the most common questions prospects will open the conversation with you is, “How much does your product or service cost?

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Customers Should Care About Your Profitability!

Partners in Excellence

Too often, we succumb to price pressure–even worse, we lead with price, making pricing the center of focus of our sales efforts, then being forced to discount to “win” the business. What if we started shifting our conversations from discussions of discounting to educating them about the importance, to them, of maintaining our pricing and our profitability?

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Comment on 4 Ways to Create a Sense of Urgency with Your Sales Prospects by What to Do When Your Sales Conversions Start Shrinking - Increase Your Net Income

LevelEleven

[…] artificial time-constraints establish your product as a “need to have” versus a “nice to have.” That change of perspective makes your product more valuable to the […].

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Podcast Interview

Tom Hopkins

I did a podcast interview with Rod Khleif of Lifetime Cash Flow through Real Estate Investing. Rod has graciously agreed to allow me to post the link to the interview here. I hope you enjoy listening in. Listen in here>> https://itunes.apple.com/us/podcast/ep-98-tom-hopkins-returns-tom-is-recognized-as-worlds/id1097449598?i=1000381280696&mt=2 Here’s some of what you will learn: The first and most important thing to learn to […].

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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TSE 510: TSE Hustler’s League-“What Is Value?”

Sales Evangelist

Today’s snippet taken from one of the past training sessions over at the TSE Hustler’s League is focused on building value. The extent to which a good service is perceived by a customer to meet his needs or wants is measured by a customer’s willingness to pay for it. The company depends more on the […] The post TSE 510: TSE Hustler’s League-“What Is Value?

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Technology Simplifies the Sales Process

Sales Gravy

Technology simplifies the process and helps consumers prepare to make a decision before they talk to a salesperson. Most consumers today spend hours researching online, talking to friends, reading, checking pricing and financing options, and more.

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The Universal Product Management Framework: 3 Questions and an Org Chart

Product Management University

Wealth made simple: news and articles from IRC Wealth. There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Regardless of what you’re doing in any of these functions, it all starts here. The Playbook: Ask these 3 questions… What are you trying to accomplish?

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Data on Reps Outearning Their Managers

The Bridge Group

I ran across a question on the Inside Sales Experts LinkedIn group last week. As luck would have it, I’ve been working our 2017 SaaS AE Metrics & Compensation ( due out next month ) and have just the perfect dataset. The question read: Manager Earnings vs. Rep Earnings I think we would all agree that top reps will and can always make more than their sales managers.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B