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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

It would mean I’d shift the way I went to market as well as iterate my message. Those two areas are a lack of education and a lack of listening. I expect 2023 to call for a new lens with which to look at the B2B approach to market. So what do we do with this very telling market feedback? It’s easier!

Travel 195
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Sales Talk for CEOs: A Step-By-Step Guide to Setting Up a Successful Channel Strategy with Bruce Stuart (S3:E8)

Alice Heiman

You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners’ success? 13:50] Your channel marketing people need to know how to count. [15:20] 13:50] Your channel marketing people need to know how to count. [15:20] About Our Guest. Show Links.

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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. 6:33] Sales is about educating your clients about new ways to do business. [6:59] 14:22] We do some outbound marketing through social media and, SEO, but of our lead generation comes through channel partners. [15:26]

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? IBM ran an ad supporting U.S.

Examples 130
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Believe It or Not Everyone Is In Sales

Increase Sales

Years ago when facilitating some customer service training and development for a telecommunications firm, one of the participants (a customer service technician) flatly said he was not in sales. I later learned he outperformed all his other customer service technicians by his up selling of additional telecommunications features and packages.

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Is Your Customer at the Center of Sales Onboarding?

SBI Growth

Contrast Oscar’s experience at his new job as a telecommunications sales rep. At the start, the buyer is “Not in the Market.” Sales onboarding is customer-focused if it educates new hires on these topics early in the program. She never got traction in spite of topping her onboarding class in the final exam.

Hiring 324
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Jobs and Education: 32%. Marketing and Advertising: 25%. What is the average email open rate for jobs and education companies? Event Services: 35%. Finance: 40%. Insurance: 38%.

Industry 138